New Media’s Effects On College Students’ Ideological And Political Education And Its Countermeasures Research

With the development of economy, the progress of the society, the development of science and technology is rapid, product update cycle of science and technology is becoming more and more short. New technology products emerge, new media era not only give people brought many convenient access to information, and for people,especially college students’ ideology, value scale, morality, etc. Has a very important influence. However, in the ideological and political education work to bring the opportunity at the same time, new media also make ideological and political education work faced with unprecedented challenges. Because, the traditional mode of ideological and political education, already can not adapt to the requirements of the new media era.This paper mainly discusses the new media’s influence on the contemporary college students’ ideological and political education, as well as the countermeasure research.There are four parts in the article as long as the first chapter is the introduction,respectively, the second chapter summary of new media and the ideological and political education, the third chapter of new media’s influence on college students’ ideological and political education and the reason analysis, the fourth chapter the era of new media to strengthen and improve ideological and political education countermeasure. Article discusses the digitalization and informationization of the era of network today, the new media influence on college students’ study and life of the status quo of new media brings to the ideological and political education, analysis of the causes of the opportunities and challenges, and as well as the countermeasures and Suggestions. To understand college students use new media situation, grasp the ideology of college students, to explore a more scientific way of education, reshape the new mode of ideological and political education, guide students to healthy living and learning, the author, in Nanchong five big universities and the present situation of new media use of college students affect the sampling investigation. Through the analysis of data, more fully understand the era of new media, what changes in the ideological and political education. And through access to relevant data complement and support the views of the articles, the new media are integrated into the college students’ life and learning, not only bring the ideological and political education of college students, and also brought unprecedented challenges. We should face up to the new media’s impact on college students’ ideological and political education, make full and reasonable use of new media to serve the ideological and political education, practical to improve collegestudents’ ideological and political consciousness, promote the university students to form correct outlook on life, world outlook and values.