Research On The Influence Of Beijing Winter Olympics On Consumption Demand And Behavior Of Ice-Snow Sports Tourism

Since Beijing-Zhangjiakou successfully applied for the Winter Olympics,China’s ice and snow sports industry has also ushered in a good development opportunity.The sled,snowmobile and alpine skiing events of the 2022 Beijing Winter Olympics will be held in Xiaohaituo,Yanqing District.As the venue of the event,the ice and snow sports industry in Yanqing District also faces important development opportunities.As a relatively rich area of snow and ice tourism around Beijing,Yanqing District not only has this huge consumer market in Beijing,but also has a deep mass base for ice and snow tourism.Driven by the Winter Olympics,the consumption demand and behavior of residents ice and snow sports tourism increased significantly.Studying the current situation of ice and snow sports tourism consumption in Yanqing District helps the government and enterprises to understand the needs of consumers and provide more targeted products.At the same time,the research in this paper also has regional-specific characteristics,supplementing the regional research on ice and snow sports tourism.This article mainly studies the attitudes,needs and behaviors of the ice-snow sports tourism in the Yanqing District of Beijing,driven by the literature data method,questionnaire survey method and logic analysis method.The residents attach great importance to the snow sports tourism.The factors and problems that need to be solved urgently,as well as the development status of the ice and snow sports tourism industry in Yanqing District under the opportunity of the Winter Olympics,as well as the sustainable development strategy.This paper focuses on consumer demand and behavior theory analysis,winter Olympics case analysis,China’s ice and snow sports tourism consumption demand and behavior characteristics analysis to lay the foundation for Yanqing residents’ ice and snow consumption research,focusing on the Yanqing residents’ ice and snow tourism consumption demand and Behavioral status,recommendations for the investigation.Through the questionnaire survey of residents in Yanqing District,the results show that under the influence of the Winter Olympic Games,although the understanding of the Winter Olympics still needs to be improved,the attitude of residents to the snow and ice sports has been significantly improved.The enthusiasm has a certain degree of growth,which laid a mass foundation for the snow and ice movement in Yanqing District.Secondly,the main expenses for residents to participate in ice and snow activities are the necessary expenses such as tickets,catering and accommodation,and clothing and equipment,while non-essential expenses such as transportation and training expenses are less expensive and pragmatic.And residents like ice and snow activities that combine sightseeing and sportiness.Third,the residents of Yanqing District are most concerned about the infrastructure construction,catering and accommodation,entertainment projects and pay little attention to the ticket prices and traffic conditions of the scenic spots.However,factors such as climate,safety,time,and traffic conditions also restrict the enthusiasm of residents in Yanqing District to participate in ice and snow activities.