Research On The Development Countermeasures Of Ice Hockey Events In Beijing Under The Background Of The 2022 Winter Olympic Games

As the 2022 Winter Olympics approach,Beijing is showing a high enthusiasm for ice and snow sports participation.Although Beijing belongs to the northern city of China,due to its relatively low precipitation and low temperature in winter,Beijing lacks the natural conditions for participating in ice and snow movement,such as the convenience of the three eastern provinces.On July 31,2015,Beijing jointly bid for the Olympic Games in Zhangjiakou,which brought opportunities for the development of ice and snow sports in Beijing.Ice hockey,as one of the most popular winter sports,is also the only ball event in the Winter Olympic Games.It has high fitness value,cultural value and appreciation value.Since the successful bid for the Olympic Games,the government and enterprises have actively created the conditions of the venues and facilities to participate in hockey sports,and the number of hockey players,coaches and referees has increased rapidly.There are more and more hockey events.However,opportunities and challenges coexist,any event in the early development of the inevitable existence of many problems.The research focus of this paper is on the development countermeasures of Beijing hockey tournament at present,using the methods of literature,field investigation,expert interview and case analysis,through the research on the current situation of Beijing hockey tournament,Based on the analysis of the actual situation and the problems existing in the development of Beijing hockey events,the following conclusions are drawn: the number of hockey events in Beijing increases rapidly under the background of Winter Olympic Games,but the course of running them is relatively short;the organization of hockey events in Beijing is mainly government-oriented,and there are limitations in the ability of organization innovation;the holding of Beijing hockey events depends on the policy and the strong support of government funds;the number of hockey talents in Beijing increases rapidly,and the youth events are the main events in hockey events;the number of hockey venues in Beijing increases rapidly,and the standard venues are few;the marketization of Beijing hockey events is not sufficient.Suggestions are put forward as follows: to improve the quality of the competition,to create high-quality IP events;to improve the organization system of hockey events,and to diversify the competition;to improve the training system of hockey talents,and to explore the rising channels of athletes;further improve the facilities of Beijing hockey venue;make full use of television media and Internet for publicity,promote hockey culture and stimulate market vitality.