| Ice-snow sports is a sports project that is limited by the natural climate.It has long been an advantage project of the developed countries in Europe.At the same time,the ice-snow sports are also stricter than traditional sports in terms of equipment,site facilities and facilities,and there is no certain economy.It is difficult to carry out without certain economy foundation,which has greatly affected the promotion of ice and snow sports in China.However,the success of Beijing bid to host host the 2022 Winter Olympic Games opened a window of opportunity for the development of ice and snow sports in China,especially in Beijing,which will be the most Obvious city.Since the bid to host the Olympic Winter Games in 2022,the Beijing municipal government and the Beijing Municipal Sports Bureau have attached great importance to the development of the ice and snow sports,formulated relevant policies for the development of ice and snow sports,and rationally improved the construction of ice and snow stadium facilities to promote the popularization of ice and snow sports.In order to explore the effects of the successful bid of the Olympic Winter Games in2022 on the involvement of Beijing urban residents in the snow and ice,this paper uses literature,questionnaires,expert interviews,and mathematical statistics as basis for research.Take urban residents winter sports lifestyle as the main research object.Try to find out the changes after achieve the Olympic bid urban residents' habit of taking part in snow and ice movement.The purpose of this study is to provide a theoretical basis for the better development of ice and snow sports in Beijing by studying the status quo of Beijing's participation in snow sports,participating in the snow and ice movement after the successful bid for the Winter Olympics,and the influencing factors.Through analysis of the above,we conclude that:(1)The success of the bid for the Olympic Winter Games in 2022 has a positive effect on the participation of Beijing urban residents in the snow sports and winter sports lifestyle;(2)Beijing urban residents participate in the ice sports slightly more attractive men than women,mostly young people aged 25-34,and most of them are professional employees and workers;(3)The purpose of Beijing's urban residents' participation in the ice-snow sports is mainly personal hobbies,entertainment,physical fitness,and maintenance of health;(4)The type of consumption of Beijing's urban residents participating in the ice-snow exercise is mainly involved in participatory consumption;(5)After the successful bid for the Olympic Winter Games in 2022,the awareness of Beijing urban residents participating in the ice-snow movement has gradually improved,and nearly half of the residents have begun to actively participate in the snow and ice movement;(6)After The 2022 Winter Olympics successful bid,nearly one-third of theBeijing urban residents' participation in ice sports has increased in frequency and spending;(7)After the success of bid for the Olympic Winter Games in 2022 was successful,the city's snow and ice policies,number of venues,number of events increased significantly,and transportation facilities improved.In response to the conclusions reached,the following suggestions are came out:(1)To train and introduce high-level coaches to improve the professional skills of ice and snow lover's enthusiasts;(2)To actively train primary and secondary school students to create ice-snow reserve talents while attracting more sophisticated talents Talents participate in ice and snow sports;(3)Reasonable guidance and clear participation;(4)Promotion of traditional Beijing ice and snow projects,attracting foreign competitions into the city,and hosting various types of local competitions;(5)Increase government procurement of services to promote The development of ice and snow sports;(6)Giving full play to the social influence of the Winter Olympics;(7)Improving publicity power,creating an atmosphere of ice and snow culture,mobilizing all sectors of society and jointly promoting the development of ice and snow sports. |
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