Research On The Propagation Mechanism Of Food Safety Network Rumors From The Persperctive Of Risk Society Theory

Nowadays,"risk" has become a hot word in modern society.Both individuals and society are referring to this word more and more frequently.Risk has become a background reality and has become the internal structure of social structure.The development of the Internet has also highlighted the risk characteristics of modern society.It has already exerted an impact on social order,social psychology and social structure,and has changed the logic of the presentation,transfer and distribution of risks in a risk society.With the disruptive technological innovation and social transformation and development,China has entered a "high-risk society",and many crisis events have occurred only in the food safety field.The risk disorder,superposition,system city and globality of the risk society have aggravated the food safety "phobia" that has been affected by the real food safety incidents in China,and the potential impact of risks has been transferred into individualized problems.The awareness of food safety risks is more sensitive and anxious,and more and more individual social problems are perceived and understood.The disruptive technological advancement of the Internet from web1.0 to web3.0 provides a condition for the promotion of the spread of food safety network rumors.The emergence of food safety network rumors begins with the accumulation of social risks and the convenience of information dissemination.Its spread is accompanied by the prosperity of the media of the emerging online social platform based on the principle of instant messaging technology.The anxiety and panic that are unique to the people in the risk society period are intertwined with the"proverbs flood" that grows exponentially.The transmission mechanism of food safety network rumors is implicit in the process of manufacturing,disseminating,spreading and accepting rumors.Every link exists in the environment of risk society and is inevitably affected by it.The article selects the "Arowana" edible oil network rumors and the "Plastic Laver" network rumors,in the process of combing these two real cases to spy on the propagation process of food safety network rumors.As far as the manufacture of food safety network rumors is concerned,the "existing" of the reality of food safety incidents,the"appropriate" of the release of negative information on the Internet,and the "use of ulterior motives" of the motives of rumor publishers have become the driving force behind the rumors of food safety networks.As far as the spread of food safety network rumors is concerned,the rapid development of network technology has made the network connection "extendable in all directions",forming a "cross-over" social circle layer among the netizens,and the shared social habit of "hands-on" is generated.Food safety network rumors spread quickly among diferent netizens through node links and information sharing.The news network push based on big data algorithm is suitable for social habits and hobbies of different network users.Its real-time and accurate characteristics make food safety network rumors."A wave of unrest has started again." As far as the public acceptance of food safety network rumors is concerned,social mentality,netizen risk perception,netizen literacy,group polarization,etc.all play an "accelerating" role in the spread of rumors.