Operational Situation And Strategy Research Of XinJiang Tian Shan Women Professional Basketball Team

Xinjiang tianshan women's professional basketball club,in the past 15-16 season,16-17 season respectively won the second and third place.This paper makes a detailed analysis of the operation status of xinjiang tianshan women's professional basketball club,finds out the existing problems and puts forward relevant countermeasures.Although the basketball association has adopted a series of reform measures in this league,but there are still deficiencies,this paper analyzes the main problems in the management of professional basketball clubs in China,and puts forward the corresponding development countermeasures,to provide theoretical basis for the basketball association and the club's decision-making.(1)xinjiang tianshan women's professional basketball club is a women's basketball club funded by the people's government of xinjiang uygur autonomous region and directly managed by the regional sports bureau.Although it has been at the top of the league in terms of league performance,investment and hardware facilities for several seasons since its establishment,its organization structure is relatively simple,the division of responsibilities is not clear enough,and its operation system is vague.Therefore,xinjiang tianshan women's professional basketball club is still in the early stage of its development.(2)the sports bureau of xinjiang autonomous region has not delegated the rights of management and personnel to the club,making it impossible for the club to operate in accordance with the market rules.To some extent,the two sides have multiple management and lack of flexibility.(3)compared with shanxi xingrui professional basketball club and Beijing shougang women's basketball club and other excellent domestic clubs,xinjiang tianshan women's basketball club still has room for improvement in player introduction,coaching staff composition and technical and tactical level.(4)xinjiang tianshan women's professional basketball club is limited by the local basketball talent reserve and the history of the club,which has paid too much attention to the introduction of free agents and neglected the training of youth athletes.At the present stage,it cannot effectively support the employment needs of the first-line team.(5)the club's current main revenue over-reliance on naming rights,ticket sales are limited by the economic level of xinjiang autonomous region and themaintenance of national unity,at the same time,on live TV channel such as dividends,advertising sponsorship,player transfers surplus income is relatively low,and the income is difficult to support the xinjiang tianshan women's professional basketball club daily operation.