The Study On The Development Of Ice And Snow Sports Industry In Jilin Province

In recent years,the sports industry of China has shown remarkable performance.The growth rate of its output value is far higher than that of GDP.Also,the potential of Chinese sports industry are constantly revealed in China's economic construction.With the bidding and preparation of the 2022 Beijing Olympic winter games,the construction of Chinese ice-snow sports industry is in full swing,which is expected to lead to a great outbreak of the sports industry.Under this background,this paper focuses on Jilin province with enough snow and ice resources,and the snow-ice sports industry is taken as the research object.Also,we try to discuss how to make it develop and meet the needs of national economic construction and people's better life.In this paper,the status of the ice-snow sports industry in Jilin province is described by the methods of literature review,logical analysis,mathematical statistics and expert interview,and the internal and external factors influencing the development of the ice-snow sports industry in Jilin province is evaluated by SWOT analysis.Through specific analysis,this paper draws the following conclusions and suggestions:(1)The ice-snow sports industry in Jilin province has the advantages of rich natural resources,profound cultural deposits,relatively solid foundation and a certain degree of popularity.(2)The ice-snow sports industry in Jilin province has the disadvantages of unbalanced development,low living standards of residents,insufficient development of intangible assets and the lack of ice-snow sports goods manufacturing industry.(3)The development of the ice-snow sports industry in Jilin province has the opportunities driven by large-scale events,the support of national strategies and government policies.(4)The development of the ice-snow sports industry in Jilin province has the threat of domestic and international competition.(5)The development of the ice-snow sports industry in Jilin province should pay attention to the following points: strengthening top-level design to effectively implement policies,strengthening cultural integration,conducting ice-snow marketing to explore market potential,improving the categories of ice-snow sports industry and making precise developments,and strengthening the awareness of regional cooperation.