Research On Government Response To Network Public Opinion In The Age Of We Media

The rapid development of Internet technology has enabled China to quickly enter the information society in a short period of time and become the country with the largest number of Internet users in the world.The interactive characteristics of new media have brought sufficient instant communication and network interaction to the public,especially the emergence of communication carriers such as Weibo,WeChat,and forums.Everyone has the possibility of becoming a journalist and media.One is called The era of "self-media" came into being,but the fragmentation of information accompanying it brought new challenges to the current government's overall direction in public opinion.In the face of the Internet public sentiment caused by public emergencies,the local government's attitudes,responses,content,channels and public satisfaction reflected in the trend of the public not only reflect the local government's ability to deal with emergencies,but also Can reflect the sense of government responsibility.Internet public opinion is part of the episode that the public has expressed on the Internet in the face of socially sensitive events.At present,governments at all levels have realized the particularity of network public opinion in emergencies.They have not only begun to actively respond in the early days of the incident,but have gradually improved the various norms of response in the handling of incidents.Due to the network sensation in the context of the media era,and the new characteristics of traditional lyrics and new media platforms,the self-media is not only a platform for providing information exchange and sharing,but also a quantity.Under the continuous surge,it has evolved into a communication tool with strongsocial influence and public opinion mobilization.Therefore,the local government's specific response to the Internet public opinion in the media era has yet to be further strengthened in practice.Under the new background of network development,strengthening the research on improving the response of government network public opinion is an important guarantee to promote effective communication between the government and the public and maintain the harmony and stability of the network society.Based on this,this paper uses the case study method,the literature analysis method and the comparative research method under the guidance of the silent spiral theory,the political system theory and the life cycle theory.Based on the research results at home and abroad,we study the public opinion response of the government network in the era of media.Firstly,based on the generation of network public opinion and the characteristics of the new era background,the research scope of this paper is delineated based on the analysis of the functional value and level of government response.By analyzing the characteristics of the Internet public opinion in the media age and the impact on the government,and the new requirements of the government response from the media era,we find out the target requirements of the network public opinion response in the context of the media era.Secondly,through the input-output-feedback framework of 36 typical public opinion responses in the past 7 years,it is drawn from the media in terms of the classification of public opinion events,the measurement of government response,and the public perception of public opinion response.Under the background of the times,the government still has insufficient conclusions in the network public opinion response,so as to find out the specificproblems,and try to summarize the reasons for the response problems from the four aspects of response concept,response action,response environment and response system guarantee.Finally,aiming at the shortcomings and the causes of the problems,the author puts forward the optimization suggestions for improving the government's sense of responsibility,cultivating public opinion to deal with the professional team,purifying the citizen network expression space,and constructing the response coordination guarantee system.To provide a certain guideline for comprehensively improving the response of the government's network public opinion,and to enrich the theoretical and practical research on the response of the government's public opinion.