| In recent years,with the acceleration of global e-sports development,China’s e-sports market has ushered in a new spring.In particular,in the Asian games in Jakarta in 2018,the victory of China’s e-sports teams made e-sports popular again in the eyes of Chinese people,and its market share also showed a trend of continuous growth.At the same time,the e-sports industry has achieved remarkable results in realizing the commercialization of e-sports and promoting e-sports communication.The content of e-sports professional league communication has gradually become an important topic of domestic news communication,and e-sports has become one of the most profitable entertainment industries in the world.The author believes that the current domestic e-sports industry are the main problem is the electronic athletics professional training relative lag,e-sports has high threshold,e-sports games market is small,difficult to liquidate,independent innovation ability is weak,weak consciousness of independent intellectual property rights protection,e-sports game update quickly,the teenagers management system needs to be improved,and put forward the optimization strategy,such as relying on technology and talents,strengthen product independent research and development,toprovide financial support,ease market access,strengthen the competition of supports and surrounding the development of e-sports industry in many ways,The establishment of diversified profit model,the active cultivation of e-sports industry incubator,the opening of communication channels,the promotion of social recognition of e-sports and the promotion of e-sports standardization and professionalism can provide some reference for the development of e-sports in China. |
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