Research On E-Sports From The Perspective Of Communication Science

E-sports is the innovation of modern computer and network technology and people's growing needs a combination of entertainment culture,is the contemporary society and in the future for a long time,will continue to innovation and the emerging field of the development of related theory research is still in its early stage,the relevant industry base is in growth stage,as to the discussion of e-sports and its related industries and research,has a strong practical value.E-sports and communication are closely related.E-sports develops rapidly with the help of network media,which is the communication platform of e-sports.E-sports absorbs the target audience with the help of the communication process.The audience psychology is the core attraction of e-sports.The idea of commercial integrated marketing communication is the core gene of e-sports.E-sports and communication are related to each other.The principle of communication is hidden in every link of e-sports,so it is of great theoretical value to discuss the correlation between them.Based on the study of relevant literature on e-sports,the analysis of relevant cases of e-sports,the discussion of relevant theories of e-sports,and the comparison of the differences between e-sports industries in different regions,this paper conducts a research discussion on relevant contents:The first chapter mainly discusses the e-sports and the basic link of communication and the core of the electronic athletic activities,namely basic propagation of e-sports game,through combing e-sports history for understanding the basic content of e-sports and basic theory,and on the basis of insight and the basic principle of e-sports game mode of transmission.The second chapter mainly discusses various aspects between e-sports and its audience.It discusses and summarizes in detail how e-sports attracts the audience,the audience classification of e-sports and the narrative of e-sports as the core competitiveness,and makes some innovations in relevant theories.The third chapter mainly compares the electronic athletic activities in different regions of different communication strategies and propagation mode,through areas for South Korea,North America,Europe and China in a different environment of the survival and development of different industries,to explore suitable for electronic sports activities and the spread of e-sports industry development strategy and concept.The fourth chapter mainly summarizes the relevant content of the foregoing,compares the e-sports communication strategies in China and different regions of the world,and puts forward several common communication strategies and methods.This paper considers the important communication concept of e-sports,that is,to shape the culture of e-sports,and to make e-sports become a public community for players and audiences by shaping a cultural concept.