| Under the background of the declining situation of traditional paper media,many paper media have launched their own WeChat official accounts,and each WeChat official account has adopted its own unique way to spread information.However,while using the public platform for content production and communication,the audience has put forward new requirements for both content and communication.According to the literature data,most of the papers published in recent years is about the analysis of characteristics of WeChat public number problem of present situation and developing trend of the spread of the number to the transformation of traditional sports media public content and communication strategy analysis and research are very few,so this article will take the "sports weekly" of the public,as a case study analysis.It has contributed to the research on the practice and theory of the content production and communication strategy of traditional media transformation of WeChat public account.Academically,it contributes to the theoretical research of media,and provides practical experience and reference examples for the content production and communication strategies of personal WeChat public accounts of other media platforms.In this paper,the "Titan sports weekly" WeChat public number was analyzed,elaborated on the "Titan sports weekly" WeChat public number content production status and deficiencies analysis,and compared with other sports WeChat public number content production situation.At the same time,the paper studies its operation strategy,analyzes its operation status,and puts forward the bottleneck of operation strategy and the reasons for its formation.In the end,Suggestions and opinions on improving the content production and operation strategy of WeChat public account of Titan sports weekly are put forward,which is conducive to the operation and development of its public account and provides practical significance for other paper media's WeChat public platform. |
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