Research On The Content Production Of Network Sports Video In China

With the development of Internet,network wide attention in sports video by the audience,the audience has become an important way to watch the video.The audience of sports information demand continues to increase,especially after the Olympic Games will be held in Beijing in 2008,the audience began to use the Internet video to the disintegration of the education information,watching sports,provides an opportunity and conditions for the development of network sports video.Tencent sports video adhering to the content is king,user oriented "values,with differentiated competitive advantage,provide high-quality content and good viewing experience for the user,in a leading position in China's Internet sports video.In this paper,the method of literature review,questionnaire survey,case analysis and interview,with Tencent sports video program as an example,the content of the production of online sports video.Sports video network will be an important form of video programs,sports video by Tencent as a case to study the content of the production of China's network of sports video,can provide new ideas for the development of China's sports video network,help the healthy development of the new media era of China's Internet sports video.According to the research of online sports video to draw the following conclusions: 1.sports video network is the inevitable product of thedevelopment of the Internet,the audience meets the high demand for information;2.network sports video content production process to the user as the center,to achieve the value of the user;3.Tencent sports video content are homogeneous,live sports environment poor show proportion imbalance problem the audience viewing effect is poor;no adequate communication and communication between the audience and the 4.show,the audience feedback needs to be strengthened.Based on the research conclusion put forward the following suggestions:1.network sports video content in the production process to user needs as the center,improve customer service system,the potential value of ferret user;2.online sports video from the brand programs,construction and user viewing live sports environment in three aspects,enhance the professional program 3.,to improve the quality of programming;using the technology to strengthen and audience interaction,so that the audience really become a part of program production,so as to promote the sports video network fast,healthy development.