A Research On The Communication Path Of National Traditional Sports Culture Under The New Media

Traditional sports culture,as a treasure of national culture,has undergone complicated evolution since its derivation and has been continuously condensed and sublimated in the course of history.In the context of cultural development for thousands of years,the traditional national sports culture has constantly exchanged and collided with the national sports culture in the hesitant development.Through the integration and infiltration of each other,the traditional Chinese sports culture system with distinct characteristics and profound connotation has been formed,and the national cultural identity,maintenance and harmony have been strengthened.Deepening national emotions has played an irreplaceable role.At present,along with the development and progress of the economy and society,the material living standard of the public is constantly improving.The satisfaction of the material life level is replaced by the increasing spiritual needs.The recognition of sports and health is deepening.Sports is also popular with the public,especially the traditional sports with rich national characteristics.Under the background of facial fitness,its importance is becoming more and more prominent.It has a group of loyal supporters and plays an important role in the dissemination of national traditional sports culture.It can be seen that the traditional national sports culture has become an important fortress to strengthen the national physique and consolidate the national sports culture security under the continuous inheritance and continuity,which is of great significance to deepen the national cultural exchange and enhance the national cultural soft power.With the continuous renewal and development of communication technology,the exchange and dissemination of sports culture among different nationalities presents an unprecedented development trend and spreads around the world.Globalization of sports has also become a reality because of the globalization of communication.The diversified development trend of sports culture is highly concerned and respected.Especially in the context of the rapid development of new media,the value function of traditional national sports culture has been further excavated,and the dissemination attribute has been continuously strengthened.But in practice,constrained by various factors,the dissemination of traditional national sports culture is facing unprecedented challenges as well as great opportunities.Therefore,accurately positioning the audience,effectively integrating the media and maximizing the effect of national traditional sports culture communication not only become an important topic in front of its dissemination,but also cater to the theme of "strengthening cultural self-confidence and building a cultural power" put forward by the Nineteenth National Congress of the CPC.Based on this,this paper starts with the overview of relevant theories,clarifies the relevant theoretical issues of the dissemination of national traditional sports culture under the new media,compares the advantages and disadvantages of the dissemination paths at different levels,and explores the problems and shortcomings of national traditional sports culture in the dissemination process from the perspective of the new media with a questionnaire survey.Analyse the reasons,and put forward targeted communication strategies.This paper mainly through the following parts to carry out research:The first part is introduction.This part mainly elaborates the research background and significance of the paper,collates and summarizes the relevant literature at home and abroad,and explains the research contents and methods of the paper.The second part is an overview of relevant theories.This paper defines the concepts of new media,national traditional sports culture and communication path,and based on the development environment of new media,explains the main characteristics and functional advantages,and then lays a theoretical foundation for further research.The third part compares the advantages and disadvantages of new media and traditional media in the dissemination of traditional national sports culture.This part compares and analyses the differences between the new media and the traditional media from the aspects of communication channels,media,content and effect,and highlights the positive significance of the new media for the dissemination of traditional national sports culture.The fourth part is the investigation and analysis of the dissemination of national traditional sports culture under the new media.Through questionnaires,the audience's understanding of the traditional national sports culture dissemination in the new media environment is obtained,and then the dissemination effect is understood,which verifies and supports the comparative results of the above studies.The fifth part,the dissemination path of the national traditional sports culture under the new media.According to the results of the questionnaire survey,starting with breaking the shackles of the traditional national sports culture dissemination under the new media environment,this paper puts forward some targeted improvement strategies.The sixth part,summary and prospect.Based on the above,this paper summarizes the research content of the paper,points out the shortcomings of the existing research,and looks forward to the future trend.It is hoped that through this study,we can enrich and strengthen the existing theoretical research results,effectively enhance the dissemination effect of national traditional sports culture in the perspective of new media,enhance national cultural self-confidence,and provide feasible reference for building a strong socialist cultural country.