Analysis Of The Elements And Characteristics Of The Evolution Of Internet Public Opinion

With the development of Internet technology,the popularity of mobile phones,the era of new media has arrived,and more and more people are participating in the sensation through the platform of new media.In recent years,there has been more and more research on online public opinion,and the development and management of online public opinion has been greatly improved,but the research on food safety is still lacking.Food safety is related to everyone's own interests,which has caused the annual food safety and public opinion to be of concern to the people.Some of these food safety grievances are about exposing foods with problems,some are rumors,some are related to the state's policies,and no matter which one is closely related to the lives of ordinary people,once it happens,it is like a drop of water into the sea to stir up waves.If not handled properly,it will have a negative impact on society.This requires research on the evolutionary elements and characteristics of food safety incident network public opinion.Through the study of factors and characteristics,we can better understand the development of food safety incident network public opinion,and can play a certain role in this aspect of public opinion management.Help.This article will use relevant theoretical knowledge to conduct research based on food safety incidents that have occurred in recent years.Among the many new media platforms,the number and activity of Weibo are relatively high.Therefore,this paper will use Weibo as a carrier platform to study the elements and characteristics of food safety network public opinion,and finally demonstrate it with empirical evidence.Through the analysis of the grievances of food safety incidents that occurred in Weibo in recent years,it is found that the influence of the elementson the events is different.The influence of the media and the government on the events is relatively large,which means that the food safety network is sensational.The correct guidance of the Chinese media and the government can greatly influence the direction of lyricism.Through the analysis of the characteristics of this kind of event,it is found that the development of such events has a certain periodicity,and the evolution of such events is classified.By classification,it can play an early warning role in the early stage,master these characteristics,and Let the government and enterprises find problems in time and be prepared to deal with such problems in a timely manner.Finally,according to the microblogging public opinion research on the "Starbucks coffee carcinogenesis" incident in 2018,the relevant elements and characteristics are demonstrated to illustrate that the research has a certain extensive trial.Through the study of the food safety incident network public opinion,it is not only beneficial to the government and enterprises to control the public opinion,but also conducive to the management of related events.The supervision of food is not only based on the government,but also on the self-examination of enterprises and the supervision of the broad masses of the people.The new media platform provides an excellent platform for the people.Everyone here can express their opinions.This is a On the one hand,the double-edged sword can make enterprises pay more attention to the quality and safety of products.On the other hand,once false information is widely distributed here,the impact and damage caused by it are enormous.Therefore,this requires the government and enterprises to have certain control over the network public opinion,and to curb and reduce losses before causing adverse effects.At the same time,it is also a test for the majority of netizens.If you can understand the elements and characteristics of lyrics,you can speak rationally,identify bad and false information in time,and become a communicator of rumors,then the online world will become harmonious and beautiful.