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Exploring The Promotion Of Economic Sports Format To The National Fitness

Posted on:2020-09-17Degree:MasterType:Thesis
Country:ChinaCandidate:H Y ShiFull Text:PDF
GTID:2417330575992785Subject:Physical Education
Abstract/Summary:PDF Full Text Request
At present,the experience economy is gradually deepening into people's lives.The interactive development of sports consumption and national fitness has become a new trend in society.People's consumption concepts and sports concepts have undergone earth-shaking changes.Traditional sports retail brands and sports commercial venues are in keeping with the trend of the times.In order to change,we have added experience elements on the basis of the original,and experienced the economic sports format.Since the birth of the economic sports industry,it has been deeply loved by people and quickly seized market share.Because it has the characteristics of experiencing economy and sports at the same time,the rise of experiencing the economic sports format will bring new sports consumption and national fitness.The vitality of development.This paper mainly aims to explore the significance and function of sports format to the national fitness through the investigation and analysis of the status quo,business model and consumers of the sports industry under the experience economy mode.Based on the actual basis and theoretical basis,the paper finally promotes the fitness of the whole nation.Provide new ways and strategies.This paper takes the experiential sports format as the main research object,and uses the literature method,the survey method,the logic analysis method and the SWOT analysis method to first interpret the related concepts of the experiential sports format,that is,to target the sports needs of consumers.Products and services are sold to consumers in the form of sports experience and sports entertainment formats.Then through the SWOT analysis method,it points out that the experiential sports format is in the process of promoting the development of the national fitness,the internal advantages and disadvantages,the external opportunities and threats,combined with SWOT analysis,to put forward the lever for the experience sports style to promote the national fitness,inhibition,stability,and governance strategies.Finally,the above research results are summarized and summarized.It is concluded that although the overall experience of the sports industry is driving the growth of sports consumption,optimizing the sports facilities and services,improving the allocation of exercise guidance resources,enriching the supply of sports programs,and improving the awareness of the whole people.It can effectively promote the development of fitness for all,but in the long run it will still be affected by many unfavorable factors such as high consumption costs,uneven regional distribution,age breakdown of the audience,bad external market behavior,wrong values of consumers,and imperfect market system..Therefore,the experience sports format still needs to always provide the goal of providing a good sports experience for consumers,and constantly improve and improve,in order to truly achieve the new situation of the national fitness of the national fitness and national sports.
Keywords/Search Tags:Experience Economy, Sports Format, National Fitness, Sports Consumption
PDF Full Text Request
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