Research On Development Of Sport Tournament Tourism In Pan’an County ,Zhejiang Province

With the progress of society,Sports-related policies are widely introduced,Pan’an County,Zhejiang Province,vigorously develop sports tourism,successfully held a number of characteristics of the original sports events.These events combine local resources and folk culture.In this context,Pan’an County sports tournament tourism will usher in a new opportunity for development.Based on the analysis of RMP,this thesis cuts through the three perspectives of resources,market and products,and studies the current situation of sports tournament tourism development in Pan’an County and provides strategic suggestions for the development of sports tournament tourism in Pan’an County and other places in China.This thesis mainly uses literature research methods,questionnaire survey methods,expert interviews method,analytic hierarchy processes method,and field surveys method,By reading and screening literature,the researcher increases the understanding of sports tournament tourism,Pan’an County,and RMP theoretical analysis;then using the questionnaire survey method to collect the basic situation,participation motivation,consumption level,activity satisfaction and other data of participants in the sports tournament tourism of Pan’an County.Moreover,investigating the basic status of sports tournament,infrastructure,human resources,venues in Pan’an County by filed survey method;then interviewing the relevant leaders of the Pan’an County Sports Bureau and Tourism Bureau,sports tourism experts and workers to collect opinions and suggestions on the development of sports tournament tourism in Pan’an County.Finally,the researcher uses the analytic hierarchy process to calculate the comprehensive weight scores of the development of sports tournament tourism in Pan’an County which carried out from three aspects of resources,market and products,and putting forward the development strategies.Results show that Pan’an County has excellent geographical and climatic conditions,and is rich in natural resources such as medicinal materials and plants.The humanistic resources mainly include leisure and fitness recreational facilities and traditional festivals.Human resource is composed of local sports bureaus,sports companies,and local volunteers.The composition of human resource is mainly male,around 20-30 years old,and the sports major is the main one,but the professional talents in sports tourism are lacking.In the market aspect,the participants are mainly male,concentrated in 40-49 years old,working in government or enterprises,middle income,high education background,mainly from Pan’an County and Jinhua City.The sports tournament tourism market is less flexible in Pan’an Country.Participants are satisfied with the natural environment,infrastructure,accommodation and staff,but low satisfaction in the transportation,venues and the price.In the product aspect,the product development concept and innovation factors of the sports tournament tourism in Pan’an County is advanced,and the cultural background is profound,but the single structure,the low viewing,and the low level of related industries are the shortcomings of Pan’an country.Moreover,natural resources and sports tourism are in a state of separation.This thesis proposes that the sports tournament tourism in Pan’an County should firstly give full play to the advantages of resources and fill in shortcomings of talents;secondly broaden the source market,and form brand effects;thirdly clarify product positioning,and learn from mature experience.Other sports destinations in China should continuously improve the research depth in resources,market and products,and promote the deep integration of sports and tourism,and thus realizes the social,economic and cultural development of sports tourism destinations.