Research On Product Development Of Wuyuan County Sports Tourism Based On RMP Theory

With the outbreak of the COVID-19 worldwide,the country has taken a series of control measures for the sake of national security,but the closed control has had a fatal impact on the sports tourism industry.The decrease in personnel mobility has led to the lack of interest in tourist attractions and the forced suspension of sports events.After the epidemic,people are well aware of the importance of enhancing immunity,so sports tourism products with entertainment,leisure,and fitness functions have become popular with consumers.In recent years,the successful establishment of hardware facilities such as Wuyuan County Sports Center and the establishment of a national sports and leisure town-Pearl Mountain Sports Town have provided a resource base and successful experience for the development of Wuyuan County’s sports tourism industry.As a strong tourism county,Wuyuan County has inherent advantages in the development of sports tourism,which is an inevitable trend in implementing the strategy of "sports+tourism".To further expand the sports tourism market in Wuyuan County,it is necessary not only to enrich the tourist experience in project activities,but also to develop specialized sports tourism products,increase tourism sales points in Wuyuan County,and attract tourists with sports as their purpose.The article first expounds the research background and significance of Wuyuan County sports tourism resource evaluation in the post epidemic era,clarifies the research ideas and content,and determines the research methods and technical routes.On this basis,the RMP Ongpu theory,which is suitable for the development of tourism resources,is introduced.Based on the analysis of R resources,the sports tourism resources in Wuyuan County are taken as the research object.The AHP analytic hierarchy process is used to select 4 first level indicators,14 second level indicators,and 36 third level indicators.The evaluation system of Wuyuan sports tourism resources is constructed,and the fuzzy comprehensive evaluation method is used to quantitatively evaluate them;The M-market analysis in this article takes tourists participating in sports tourism in Wuyuan County as the survey object,and uses the ASEB grid analysis method to analyze the advantages,disadvantages,opportunities,threats,and other aspects of sports tourism resources in Wuyuan County,obtaining a qualitative evaluation;Through the combination of R-type quantitative analysis and M-type qualitative analysis,this thesis summarizes the current development situation and existing problems of sports tourism products in Wuyuan County.After deeply exploring the development space of sports tourism,it proposes product development strategies and suggestions from the aspects of market,product,and marketing.The research conclusion of this article shows that Wuyuan County sports tourism resources belong to the third level sports tourism resources,and belong to the excellent level sports tourism resources;Wuyuan County has abundant sports tourism resources,superior natural environmental conditions,and prominent regional folk culture.At the same time,there are also problems such as the lack of complex talents,shallow product development levels,weak public infrastructure,insufficient market development,a lack of experiential tourism products,low degree of marketization,and a single type of sports tourism products.Based on this,this article proposes the following suggestions:attach importance to the introduction of high-quality talents,and enhance the strength of Wuyuan County’s sports tourism software";Create an IP brand and deeply explore attractive brand activities;Improve infrastructure and optimize service system;Expand the market and develop a consumer market dominated by sports training;Gather tourists’ needs and shape experiential leading products;Government coordinated governance to increase capital supply;Technology empowers and builds a new scene for sports consumption.