Research On The Recent Ten Years Changes Of Female Advertisement Image In China

As an indispensable part of advertising,the female advertising image is the object of this study.The author quantifies the data of the IAI China Advertising Works Yearbook in the past ten years,and finds the changes in the female image in many aspects.On the basis of this,the author deeply studies the connotation of data changes.The fundamental change is that the change of female advertising image is inseparable from the evolution of social and cultural values,and the evolution of social and cultural values further promotes the change of female advertising image.This study presupposes the changing trends of different aspects of female images,and then through data analysis to verify whether these presets are correct,and whether there are new changes,and then consider the motivation behind them and consider their shortcomings.The full text is divided into three chapters to explore three main questions from the shallow and deep:What changes have occurred in the image of female advertising in China in the past decade,what are the social motivations behind the changes,and what are still in the development of female advertising images? insufficient.The conclusions from the research show that in recent years,the female advertising image in China has moved from socialized products to social life in the advertising category.The traditional aesthetic symbols have been further deconstructed,and the character characteristics have become more diversified.Through diversified advertising appeals and rich By means of presentation,the female advertising image is more and more three-dimensional and diverse.The whole research focuses on the exploration of female advertising image changes,aiming to reflect the development of social consumption and culture through the changes of female advertising image,reflecting the evolution of women in all aspects of society in recent years.Due to the extensive concept of women's concept,this study selects the specific angle of female advertising image,and tries to reflect the change of social reality through the change of female advertising image.This is not only the reflection of social concept,but also the female advertising image in social background.Deepen the study.In general,although there are still some shortcomings in the female advertising image,it is following the course of social development,constantly changing in the economic,cultural and political changes,promoting the further improvement of the female image in advertising,and finally forming the mainstream concept of society a virtuous circle.