Research On The Media Image Of Female Groups In New Media News Reports

In recent years,there have been increasing reports of female groups in new media news reports.The "female XX" group has been separated from various neutral groups,such as female drivers,female doctors,female anchors,etc.It is worth studying that how this phenomenon affected female groups,and what kinds of changes it has caused.Previously,many related papers have selected a female group for media image research,such as:female drivers,female college students,and so on.Based on the hot search news of the past two years,this article selects multiple female groups as the research object from an overall perspective to analyze the current status and new changes of female group media images.This article summarizes the headlines containing the female groups from the peak points of the "Search Index" section of the Baidu Index in 2018 and2019.After inputting key words of the female groups in Baidu News,it is possible to conduct word frequency statistics of news happened among01/01/2018 and 20/01/2020 and sort the results in descending order.Then,"Female passengers","Female college students" and "Female anchor" were selected as the research objects as they ranked top in the outcome of word frequency statistics,which means they were the most popular and attractive objects.Furthermore,another female group was added into this research according to the recent outbreak of novel coronavirus pneumonia,that is,"women nurse".By analyzing the relevant news reports of several selected female groups,it roughly summarizes several media images of female groups that often appear in new media news reports represented by "Baidu News",that is,harmful to others "Bad water" image,helpless "weak" image,vulgar and low-quality "clown" image,easy to be deceived "low-wise" image,the righteous and self-denying "angel" image.In the news reports related to female groups,most news reports have negative tendencies and there is a problem of stigma.That is to say,some bad labels are associated with women's gender attributes in a "female XX" manner.Besides,they praised the positive incident reports and degraded in the negative incident reports related to the female group,which made the media image of the female group tend to be stigmatized,polarized,labelled and stereotyped.According to the characteristics of the media images of female groups,the influence of the traditional patriarchal culture,the influence of current consumer culture,and the impact of different judgment standards on the social value of men and women in culture are the main causes of this situation.In order to reduce the occurrences of this kinds of reports,on the one hand,it is necessary to strengthen the education of the concept of equality between men and women.Whether from the perspective of the female group at the source of the news,from the perspective of journalists and editors involved in news reporting,or from the perspective of the audience of consumer news.Strengthening the education of equality between women and men is conducive to transforming the problem of negative media image of women.On the other hand,we must strengthen the professionalism of news reports,minimize the emphasis on the gender attributes of female groups in news reports,pay more attention to female groups themselves,and promote the concept of equality and positive energy.