A Research Of 2013-2017 Sichuan Journalism And Communication Master's Thesis

Sichuan Province is one of the more developed areas of news communication education in China.There are currently 7 units with master degree programs in journalism and communication.The development of communication science in China has also entered its fourth decade,and its research horizons and research methods have been greatly expanded.This paper selects universities and research institutions authorized by all journalism and communication degrees in Sichuan Province(Sichuan University,University of Electronic Science and Technology,Chengdu University of Technology,Southwest Jiaotong University,Chengdu Sports Institute,Xihua Normal University and Sichuan Academy of Social Sciences)from 2013 to 2017.As a sample,the master's thesis of journalism and communication uses the bibliometric method and the content analysis method to analyze the key words of the master's degree thesis in five years,and to obtain the co-occurrence map with the dimensions of "time" and "discipline point".Analytical research on the characteristics of the field of view,the choice of the type of communication,the reality of the field of communication,the application of methods and the intersection of disciplines.The study found that the master's thesis of journalism and communication in Sichuan Province is mainly based on “content analysis”.The researchers focus on “content analysis” or “frame analysis” on gender presentation and news reports in film and television texts and media."Control analysis" is favored.This kind of research topics focus on the research of control strategy of urban brand communication,network public opinion supervision and control mode research and information content control research;"media analysis" shows a downward trend,researchers pay more attention to The topic is media technology,communication media organization mechanism and characteristics,media ecological evolution and impact;"audience analysis" has gradually received attention in recent years,researchers focus on the use and satisfaction of the audience,media literacy and identity.The master's thesis of journalism and communication in Sichuan Province is biased towards mass communication research,especially new media research,focusing on the innovation and development of the mass media model in the new media environment and the changes in the function of mass communication society.The impact of big data and new technologies on the communication process is analyzed;the number of dissertations on interpersonal communication has increased significantly.The researchers mainly interpret online interpersonal relationships and interpersonal communication changes in rural societies;Most researchers conduct research on virtual communities to explore the interactions between their members and the mobilization mechanism of network group events.The master's thesis of journalism and communication in Sichuan Province is biased towards exploring the topic of film and television communication in the field of research.The localization mode of film and television narrative in TV programs has become two major themes.In addition,the number of dissertations in the field of marketing communication has been studied.In recent years,the trend has been declining.The topic focuses on the specific application of brand communication strategies and marketing methods.The interdisciplinary differences in sports communication are obvious.More than 80% of the major thesis on sports communication topics comes from Chengdu Sports Institute.The topic focuses on the discourse analysis of sports news reports.Analysis of the impact of new media on sports communication;the number of master's thesis in international communication has grown rapidly and has become a new hot spot.The issue of national image construction and international news discourse rights has become the focus of attention.In the application of research methods in the master's thesis of journalism and communication in Sichuan Province,there are problems such as unclear,missing and misrepresentation of research methods;in the number and frequency of use,most researchers use two or three research methods,case study methods and The literature research method is most commonly used;in the trend of change,the use of philosophical methods and interdisciplinary methods by researchers has been on the rise in recent years,and the use of qualitative research methods in the general methods of communication has long dominated,questionnaire research and ethnography research methods have become a new hot spot.The disciplinary orientation of the master's thesis of journalism and communication in Sichuan Province has four characteristics: sociological orientation examines social relations and public space,semiotic orientation examines text narrative and cultural industry,psychology orientation examines audience values and selfidentification,economics Orientation examines the media industry and value chain.Through combing the research status and trends of the master's thesis of journalism and communication in Sichuan Province from 2013 to 2017,it is found that the research characteristics and advantages in the master's thesis of journalism and communication in the region in the past five years are systematic in the research of film and television communication.The uniqueness of the research on the frontier of vulnerable groups and the intersection of semiotics.At the same time,there are also problems in the master's thesis of journalism and communication in Sichuan Province,such as the proliferation of phenomena and strategies,the lack of theoretical research,the improper use of research methods,and the lack of quality of interdisciplinary research.