Study On The Dynamic Effect Of Emotion On Public Opinion Events

In this paper,literature research method and case analysis method are adopted to propose a relatively complete dynamic mechanism model of emotion in public opinion events,and establish a complete chain of interaction between emotion,cognitive psychological mechanism and public opinion events.The occurrence of public opinion events is a direct reflection of the concentrated outbreak of netizens' emotions.In the process of emotion from silence to outbreak and being used in public opinion events,emotional awakening,cognitive attribution,empathy and other factors affect each other and are indispensable.Emotion awakening is the premise for emotion to work.If emotion is not aroused,public opinion events will not happen.People's cognitive attribution of events is usually based on personal memory,acquired information and emotional appeals.The trend of many public opinion events does not completely depend on the fact and truth,but on the emotional types of different attributions.Emotional involvement is closely related to people's willingness to pay attention to events,and the degree of emotional involvement(empathy)affects the intensity of public opinion events.Among various types of emotions,"sympathy","resentment" and"carnival" have a high degree of participation in public opinion events and play a prominent role.Sympathy easily arouses people's attention to the event,which is more incendiary to the event causing public opinion.Resentment easily interferes with people's attribution logic of judging a thing,leading to the irrationality of public opinion events.Carnival dominated by the game mentality and change,public opinion events more frequent.Their existence reflects deep social problems,and at the same time,they evolve into a variety of specific emotions to participate in real-time public opinion events.Facing up to the dynamic action mechanism of emotion on public opinion events,from the middle point of view,focusing on the social structure behind emotion,strengthen the construction of social emotion:multi-force,standardize the scope of action of sympathy;Establish long-term communication mechanism to weaken the mentality of the weak;Enhance social identity,dilute loneliness and depression.From the micro point of view,focusing on the emotional mechanism,improve the social emotional atmosphere:reduce the irrational emotion awakening,improve the negative emotional accumulation of irrational attribution,play the role of empathy on the diffusion of positive emotions.In conclusion,it can provide new ideas for the transformation of public opinion guidance from a single technical treatment to a comprehensive management of technical treatment and emotional counseling.