Differences And Conflicts In The Field Of Public Opinion

The official public opinion field and the folk public opinion field are a group of concepts with Chinese characteristics.The inconsistency between the official public opinion field and the folk public opinion field is mainly expressed in the inconsistency of discourse.Discourse inconsistency reveals the difference of public opinion field through the change of social emotion in public opinion field.Therefore,the social emotions reflected in the field of public opinion can be used as the "vane" of whether the difference in the field of public opinion has sharpened into the conflict of the field of public opinion.When the negative social emotions in the public opinion field become the more significant social emotions in the public opinion field at this stage,the relevant differences between the two public opinion fields may sharpen into the conflict of the public opinion field.Therefore,using emotional analysis as an analytical tool and starting from the theory of social conflict to study the differences of public opinion field and explore ways to resolve them will help our country to deal with the problems related to the governance of network public opinion in building a well-off society in an all-round way.Taking the case of child abuse in "red,yellow and blue" kindergartens as an example,the public opinion event experienced the process of "outbreak-heat abatement-heat recovery-sub-hot outbreak-again abatement-three hot outbreaks".The inconsistency between public logic and government logic and the conflict of multiple values lead to the inconsistency of discourse within and between public opinion fields,which leads to conflicts to a certain extent and changes in the emotional energy presented by public opinion fields.Grasping social emotions and paying attention to the trend of public opinion will help the official media to do a good job of public opinion governance on the Internet platform,which can be used as the focus of improving the level of social governance in the transitional period.Therefore,the official public opinion field needs to do a good job of fact checking,adjust the intervention strategy according to the changes of public social emotions in different periods,so as to meet the diversified needs of the public.In order to enable the public to fully use the Internet platform to express their needs,the government also needs to open up more channels of Internet public opinion communication,use micro-blogging and other platforms to publicize the use of channels to citizens,maintain the smooth channel,so as to build a bridge and then tighten the gap between the two public opinion fields and promote the integration of the two public opinion fields.