Research On The Deviation And Correction Of College Students' Consumption Behavior

Consumption is an important issue for human beings.It runs through the whole human society and is closely related to people's life.People's consumption behavior reflects their basic view and value orientation of consumption.With the transformation of economy and society,college students are affected by social environment,school environment and personal cognitive development.Their consumption concept and behavior become complex and diverse.College students are the future of the motherland,shouldering the responsibility of national rejuvenation.Correcting their biased consumption behavior will help college students form correct "three views" and consumption concept,and enhance their recognition of socialist core values.Based on the perspective of ideological and political education,the thesis starts from the need to correct the deviation of college students' consumption behaviors,and uses literature research,questionnaires and individual interviews to systematically study the consumption behavior of college students.This paper takes the consumption behavior of college students as the research object,grasps the current situation of college students' consumption behavior through empirical research,objectively analyzes the performance and causes of college students' consumption behavior deviation,and then proposes measures to correct and guide college students' consumption behavior.Specifically,the paper focuses on the following three aspects:Firstly,the paper clarifies and discusses the related concepts of the deviation of College Students' consumption behavior by using the method of literature research.College students' consumption behavior has the characteristics of semi-independenceof capital source,semi-autonomy of consumption choice and semi-freedom of consumption mode.Starting from the understanding of College Students' consumption behavior,this paper expounds the concepts of College Students' consumption behavior deviation and the correction of College Students' consumption behavior deviation,probes into the relationship between College Students' consumption behavior and consumption concept,analyses the background and perspective of correcting college students' consumption behavior deviation,and explores the adverse effects of College Students' consumption behavior deviation.In addition,based on Marxist consumption theory,ideological and political education indoctrination theory,sustainable development theory and consumption thought in Chinese excellent traditional culture,the paper expounds the significance of correcting the deviation of College Students' consumption behavior.Secondly,the paper makes an in-depth analysis of the current situation and causes of the deviation of College Students' consumption behavior.Through empirical research,it is found that the mainstream of College Students' consumption behavior in China is reasonable and rational,but some college students' consumption behavior has a tendency of alienation,mainly manifested in impulsive consumption,conspicuous consumption,advanced consumption,comparative consumption and enjoyable consumption.Through in-depth analysis of the performance of consumer behavior bias of College students,explore its causes.Externally,the external causes of the deviation of College Students' consumption behavior are the induction of mass media,the convenience of network loans,the richness of consumer market,the lag of consumer guidance and the infectivity of peer groups.Internally,the unhealthy consumption psychology,unclear consumption consciousness and incorrect consumption concept of college students are the internal reasons leading to the deviation of their consumption behavior.Finally,the paper expounds the main objectives,basic principles and main measures to correct the deviation of College Students' consumption behavior.Based on the requirement of healthy development of society and the need of healthy growth of College students,this paper regards helping college students form the habit of thrifty and industrious behavior,cultivating healthy consumption psychology of College students,guiding college students to set up correct "three views" as the main objective of correcting college students' biased consumption behavior,and combines "dredging" with "guiding",generality and individuality,dominance and diversity.The principles of combining sex,theory and practice are the four basic principles that should be adhered to in guiding college students to form good consumption behavior.In view of the crux of the students' consumption behavior deviation,this paper puts forward three ways to correct the students' consumption behavior deviation from the three dimensions of social environment,school education and college students themselves: first,to purify the social consumption environment;Create a healthy consumption atmosphere.Strengthen the positive guidance of mass media to provide reliable and healthy consumption information for college students;construct the supervision system of network loans to cut off the sources of funds for college students' consumption bias;create a good consumption culture atmosphere for college students,aggregate the positive energy of rational consumption,and guide college students to develop good consumption behavior.Secondly,we should strengthen consumption education in schools and form correct consumption awareness.By offering relevant courses of consumption education,we should strengthen the guidance of Ideological and political courses to consumption education,expand the demonstration effect of peer groups,and guide college students to form correct consumption cognition and consumption judgment.Third,we should promote college students to strengthen self-education and guide them to construct correct "three views".Give full play to the initiative of College students,improve their awareness of self-education,strengthen self-control,establish the correct "three views",and then form a correct consumption concept,consciously correct biased consumption behavior,and develop rational consumption habits.