The Influence Of Western Festival Culture On Contemporary College Students' Ideologicaland Political Education

As a cultural label of a country and a nation,the festival has the social function,the educational function and the cultural function,which has a very important influence on the healthy growth of college students.With the deepening of reform and opening-up and the increasing frequency of cultural exchanges between China and the West,Western festival culture,as a part of western culture,is favored by young college students.Western festivals have even become a fashion of university campuses at one time.What are the college students' recognition of western festivals,the reasons why some college students have been keen on western festivals,the influence of the spread of western festival culture on college students' thoughts and behaviors,and how colleges and universities should strengthen education and guidance in order to effectively deal with its negative influence on College students?This essay uses the literature research method,carries on the theoretical investigation to the festival and the festival culture's basic function,carries on the analysis to the western festival culture's connotation and characteristic,compile the self-made questionnaire using the related theories such as sociology,psychology and pedagogy,andcarry out research and analysis on the current situation,cause and influence of college students celebrating western holiday.The author holds that the college students' frequency of western festivals is still relatively high,the college students' understanding of the western festival culture is relatively superficial,they are more tolerant of the western festivals,while the social background of reform and opening-up and economic globalization,the social background of mass media have contributed to the waves,the hype of the merchants and the psychological pursuit of fashion,the following psychology of the college students,constitutes have been the main reasons for college students to celebrate western festivals.On the one hand,provides channels and carriers for college students to expand their international vision and enrich campus cultural life.On the other hand,it also deeply affects the establishment of college students' correct ideals,beliefs,values and consumption concepts.The key to strengthen education guidance is to form the joint efforts of government,society,colleges and universities,teachers and students to promote the prosperity of Chinese festival culture,strengthen the construction of socialist core values,and enrich the atmosphere of campus festival culture,improve the Chinese festival culture and education system,enhance college students' cultural self-consciousness,strengthen cultural self-confidence,pursue cultural self-improvement.