The Current Status Of Sports Report In Handheld Mobile Media From Clients End---Take CCTV5 As An Example

As a carrier of communication,mobile media is now in the golden stage of development,because it has the advantages of providing information to users at any time and anywhere,high communication effectiveness,precise positioning,one-to-many,easy to share,Become an important way to broadcast sports news.Sports event reporting is a field that can not be ignored in sports reporting.This paper summarizes the current situation and characteristics of mobile media CCTV5 mobile phone client sports news communication based on the previous research of mobile media mobile phone client.Secondly,the methods of literature,case analysis,data statistics and case analysis are used to confirm the reality of the research object by selecting the case which is related to the subject of the study.This thesis is mainly based on the mobile media CCTV5 mobile phone client "Asian Cup" Australian Open "two representative sports events as the starting point,sports events coverage number,sports events reporting genre,the mobile media mobile phone client" Asian Cup "Australia Open" two representative sports events as the starting point,sports events coverage number,Sports event reporting theme,sports event reporting source,sports event reporting tone,sports event coverage recognition,sports event reporting dissemination form and sports event communication characteristics analysis.It is concluded that mobile phone client news update has high timeliness;audience can make full use of their free time to read news resources;video reporting has convenience and simplicity;the audience can choose sports news and video according to their preferences;the audience is widely among the audience;The original features of the picture report are not high,and some conclusions are also drawn: first,the types of events transmitted by the CCTV5 mobile phone client need to be improved,and the richness of the content needs to be enhanced;Second,CCTV5 mobile phone client for sports events reporting information and audience interaction is not strong;third,mobile phone client will become one of the main ways of future large-scale sports events dissemination;Fourth,mobile media is changing the pattern of the original traditional sports media;according to the above conclusions,the corresponding suggestions are put forward: first,to enhance the richness of the types of reports and reports on emerging events;second,to strengthen the interaction with the audience;Third,to establish a correct understanding of news services;fourth,to improve the audienceundefineds media literacy of mobile phone communication.We hope to improve the quality of sports event coverage and promote the vigorous development of sports news and communication in China.