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A Comparative Study On The Information Transmission Status Of Official Mobile Phone APP For Grand Slam Tennis In 2015

Posted on:2017-04-07Degree:MasterType:Thesis
Country:ChinaCandidate:W J CuiFull Text:PDF
GTID:2297330509453514Subject:Humanities and sociology
Abstract/Summary:PDF Full Text Request
Mobile app as a new media, with its unique fast, convenience and interaction in the media market moment can be universal application. Sports app is the link between sports and mass, its in the sports news in the spread and application of the perfect breaks through the restrictions of time and space and due to its efficiency and ease of use can in event information reported in the development of fission.In this study, to 2015 Australian Open, French Open, Wimbledon Championships and the U.S. Open official mobile app reports as the source of statistics, through the literature material method, comparative analysis, case analysis, content analysis method and mathematical statistics method of APP reports content classification summary, and comparative analysis.Mobile media in the communication process of large-scale sports events, for the audience to bring a new viewing experience, but its itself will inevitably exist defects and shortcomings, this thesis tries to sum up the experience, and mobile phone media more efficient service to create benign development space, to enhance the mobile phone media on tennis tournament reported overall quality, and for other sporting events in the phone app reports provide reference.
Keywords/Search Tags:mobile media, sports events, Grand Slam Tennis, Sports communication
PDF Full Text Request
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