Research On The Fundraising Of Heilongjiang Red Cross

The Red Cross As a neutral organization originated from battlefield,rescue and disaster relief is regarded as one of its important responsibilities.In peace time,The Red Cross is committed to propagate emergency rescue,disaster prevention as well as health care,and meanwhile to volunteer to help the most vulnerable groups to improve the quality of life.Fundraising is the important foundation and support to fulfill the legal duty and carry out the purpose and mission.The financial income of Heilongjiang Red Cross Society mainly relies on financial allocations,foundation support and social donations.However,the financial allocation is mainly used for the expenditure of staff wages and office funds,and the foundation mainly supports regular charitable projects.Therefore,the humanitarian needs of our province can be fulfilled through continuously strengthening social donation,in another word,through enhancing the ability of raising resources.Because located in remote and underdeveloped area,it is difficult to raise funds continuously and effectively for a long time for Red Cross Society of Heilongjiang Province,it is of great significance to study the fundraising of Heilongjiang Red Cross.This paper will study the financing problems of Heilongjiang Red Cross based on domestic and foreign literature research,large sample questionnaire survey and influencing factors analysis.Firstly,analyzes the current situation,existing problems and influencing factors on fundraising of Red Cross of Heilongjiang Province,determines the research hypotheses.Secondly,the questionnaire shall be designed,distributed and recovered,and the reliability,validity and regression analysis shall be performed by using SPSS19.0.Through analysis,it is concluded that nine dimensions of influencing factors have a positive impact on the fundraising of Heilongjiang Red Cross.The nine dimension include donation willingness,donation atmosphere,donation concept,organization credibility,management mechanism,service mechanism,organization specialization,personnel specialization and financing specialization.and put forward countermeasures to strengthen fundraising,including raising the atmosphere of charitable donation through public interest propaganda.Carryingout the public welfare activities in community,enterprises and schools to promote the concept of charity donation;Through the establishment of information disclosure mechanism,comprehensive supervision mechanism and donor service system to enhance the credibility of the organization,by improving the professional qualities of the members of the organization,professional disaster preparedness and relief system and professional financing process to strengthen the organization's professionalism;Through long range planning,the internal control and the construction of human resources incentive mechanism to ensure the smooth implementation of financing countermeasures.