Research On The Bystander Effect Of Cyberbullying

With the continuous optimization and upgrading of the Internet infrastructure construction,the Internet information service charges have been constantly reduced,the speed has been significantly improved,and the coverage has been constantly expanded.All these characteristics are conveying the trend and trend of the development of Internet universalization.The combination of Internet technology and various aspects of real life scene also makes it difficult for the public to get information and communicate with the Internet.Cyberbullying information is more frequently started in different media events,frequent in the network media,have a profound impact on the cognition,attitude and behavior of Internet users.In the process of network communication,Internet users consciously carry out violent ACTS,whether light or heavy,which not only cause disturbance and damage to the ecology and environment of public opinion in reality,but even spread the harm to the real life scenes,which makes Internet users rationalize and even realize the violent ACTS on the network and produce a huge negative impact.At the same time,the frequent exposure of cyberbullying information also has different degrees of positive influence on the awareness of laws and regulations and the willingness to intervene of Internet users.In a disguised way,it molds the law-abiding awareness and rule awareness of Internet users and improves their willingness to intervene.To alleviate the cyberbullying,let the cyberbullying,the transmission of information to produce more positive effect,make the cyberbullying observer can achieve effective and positive interventions,rather than participate in or aggravate cyberbullying will have to study what factors affect the active intervention of Internet users,what factors have driven the netizen implement rational intervention.Therefore,this research from the communication effect research perspective,mainly on social media at the present situation of the information dissemination cyberbullying,violence in social psychology about reality bystanders about the theoretical basis of research results,through empirical study,explores the cyberbullying information communication effect and its influencing factors,verify the bystander effect of cyberbullying information bystanders,and have been put forward for the research results,improve the network of netizens violence cognitive,guide the netizens positive rational intervention network behavior of specific measures.This study first starts from the research question,through to the cyberbullying and the bystander related theory and the research combing,has realized to the cyberbullying,the cyberbullying information,the bystander basic concept definition,elaborated the influence cyberbullying information dissemination effect concrete influence factor,and proposed the research hypothesis.Then,this study conducted an empirical survey by randomly distributing questionnaires.The results show that there is a significant positive correlation among bystander's self-efficacy,benefit perception,damage consequence perception of cyberbullying,judgment of intervention responsibility and bystander's active intervention.To improve Internet users' awareness of cyberbullying and guide them to actively and rationally intervene in cyberbullying,we can start from strengthening communication management,creating social atmosphere,guiding empathy and strengthening subject consciousness.