Research On The Application Of "Three Teaching" Concept In The Course Of Marketing Foundation Of Secondary Vocational School

The "National Vocational Education Reform Implementation Plan" mentioned: It is necessary to put vocational education in a more prominent position,focus on cultivating high-quality laborers and technical and technical personnel,and provide high-quality talent resources support for promoting economic and social development and improving national competitiveness.Therefore,the cultivation of comprehensive literacy of secondary vocational students is particularly important.However,in the current secondary vocational education,because the basic knowledge of secondary vocational students is weak,the ability to receive knowledge is generally poor.The traditional "teacher teaching,student learning" teaching method limits the students’ initiative and it is difficult to achieve the training of skilled personnel.Requirements.How to change the current situation of teaching,improve students’ interest in learning,and cultivate the core literacy of secondary vocational students is a major challenge for secondary vocational education workers.In view of this,this paper first sorts out the relevant research of scholars at home and abroad,and then puts forward the idea of applying the concept of "three teachings"(teaching thinking,teaching experience,teaching expression)to the "Marketing Fundamentals" course of secondary vocational school.Then,using constructivist learning theory,humanistic theory,and recent development zone theory as the theoretical basis,combined with the nature of the curriculum and the characteristics of secondary vocational students,the teaching design.One class of marketing majors(the same grade and the same major)of a secondary vocational college in Guizhou Province was used as the experimental class,the second class was the control class,the questionnaire was collected,the data was collected,and the two classes were taught by SPSS20.0 software.Before the practice and after the teaching practice,the students’ interest and learning effect are analyzed,and then the feedback from the peer teachers is heard.Finally,the teaching effect is reflected.The study finds that the application of the "three religions" concept in the "Basic Marketing" course of secondary vocational education is conducive to improving students’ interest in learning and promoting the cultivation of core literacy of secondary vocational marketing students,which can be cultivated in secondary vocational students.Continue to advance and apply.