The Application Research Of Blended Teaching Based On OBE Concept In “Marketing” Course Of Secondary Vocational Schools

Under the background of high-quality development of vocational education,the status of secondary vocational education is becoming more and more important.With the arrival of China’s new development stage,all walks of life are developing rapidly,and the demand for talents is becoming more and more urgent.This requires secondary vocational education to further improve the training quality of technical and skilled talents.As an important course of e-commerce major in secondary vocational schools,learning this course well can lay a solid professional foundation for students’ future career development.In view of the practical problems encountered in the teaching process of marketing,the blended teaching based on OBE concept provides a new idea for solving these problems.Firstly,by collecting and sorting out the existing literature of "OBE concept" and "blended teaching" at home and abroad,this paper discusses in detail the research background,research significance,research status at home and abroad,research methods and technical route,and determines the specific research content.At the same time,this paper defines the essential connotation of "OBE concept" and "blended teaching",clarifies the core representation of Blended Teaching Based on OBE concept,and discusses in detail Bloom’s mastery learning theory,constructivism theory and ability-based theory.Secondly,it makes an in-depth investigation on the teaching status of Blended Teaching Based on OBE concept in the course of marketing in secondary vocational schools.According to the teaching objectives of marketing course in secondary vocational schools,this paper clarifies the practical difficulties existing in the teaching process of marketing by comprehensively using the methods of questionnaire and interview,and carries out a new round of teaching design of marketing course in secondary vocational schools from the three dimensions of curriculum design,process design and resource design based on the blended teaching mode of OBE concept,Taking the chapter of "business promotion" as a case,it is described in detail.Thirdly,from the following four aspects to provide guarantee for the application of Blended Teaching Based on OBE concept in the course of marketing in secondary vocational schools.First,achievement orientation: clarify training objectives and connect social needs;Second,multidimensional teaching: Based on OBE concept,combined with online and offline teaching methods,build a community of teachers and students;Third,practice driven: improve the teaching content and optimize the teaching experience of teachers and students;Fourth,in line with the trend:implement the fine development of secondary vocational colleges and cultivate "Double-qualified Teachers" of Digital Competency.Finally,it summarizes the research content of this paper,points out the existing problems and future improvement strategies,in order to provide some permits for the steady development of secondary vocational education for reference.