Research On The Driving Factors Of Academic Information Sharing Of College Teachers And Students Based On WeChat

As an important carrier of information dissemination and sharing,WeChat has changed the path of academic information resources.At present,scholars mostly discuss the influencing factors of information sharing from a specific perspective,and lack the driving factors for studying information sharing behavior from multiple dimensions.In view of this,this paper proposes a model of influencing factors of academic information sharing among college teachers and students based on WeChat.It is intended to study the factors affecting the sharing of academic information among teachers and students in the three aspects of individual,information and environment,and find the driving factors of academic information sharing among college teachers and students.To promote the academic information sharing behavior of college teachers and students.This paper uses the literature survey method to sort out the relevant literatures of existing information sharing,and proposes pleasure,self-efficacy,academic information value,usefulness of perceived information,cultural atmosphere,academic cooperation norms,and perceived WeChat from three aspects: individual,information and environment.Platform Ease of Use Seven factors that influence academic information sharing,construct a conceptual model of the influencing factors of academic information sharing,and propose hypotheses.According to the model component design questionnaire,the questionnaire survey method is used to select college teachers and students as the survey object and collect data.Then,using SPSS software and related statistical methods to analyze the reliability and validity of the questionnaire,the basic characteristics of the sample and the academic information sharing behavior,analyze the relationship between the influencing factors and the intention of sharing information,and the intention of academic information sharing.The relationship between academic information sharing behavior.The research results show that the types of academic information shared by teachers and students in colleges and universities mainly include academic conference information and scientific research policy information.The channels for sharing academic information mainly include WeChat groups and specific friends.The main channel for obtaining academic information is professional WeChat.Public number,institutional WeChat public number,etc.;pleasure,academic information value,perceived information usefulness,cultural atmosphere,academic cooperation norms have a significant positive impact on academic information sharing intentions,self-efficacy,perceived WeChat platform ease of use is not significant Affecting the intention of academic information sharing,academic information sharing intention has a positive and significant impact on academic information sharing behavior.Therefore,factors such as pleasure,academic information value,usefulness of perceived information,and academic cooperation are the main driving factors for academic information sharing among teachers and students in colleges and universities..According to the research results,this paper puts forward some suggestions,hoping to promote the academic information sharing behavior of college teachers and students.