The Influence Of New Media On The Leading Work Of The Communist Youth League In Colleges And Universities And The Countermeasures

The healthy growth of college students has always been the major issue focused by the state and society.Since entering the period of social transition,with the social diversification brought by the development of economy,the increasing turnover of employee,and the huge impact of the emerging media,such as network,WeChat,micro-blog and so on,college students' life styles,value orientations,interest demands have gradually showed a trend of diversification.Facing the new situation,the propaganda way of the Communist Youth League also should keep pace with the times.How to effectively use the new media to enrich our way of publicity and integrate the propaganda of Ideological and political education into daily life is a subject that the Communist Youth League in Colleges and universities must face and undertake.How to use new media to strengthen the ideological guidance to college students has also become a topic that theoretical educators concern about.Carding and learning the outstanding achievements of different views put forward by some experts and scholars has referential value to the Colleges Communist Youth League organizations on using new media to strengthen the ideological and political education work in the new period of China in some degree.This paper reviews main domestic research results of using new media for ideological education,introduces the current research significance,the status quo,problems and reasons in the practical work,and puts forward practical ways to improve the application of new media to college students ideological education given by College Communist Youth League.We hope to do some basic work for the College Communist Youth League's exploration of making use of new media to give college students ideological and political education.