Research On Evaluation Of Financial Service Innovation In D University Based On "Internet+"

With the rapid development of new generation information technology,"Internet +" has turned into an important driving force for social development and economic innovation,and has brought unprecedented changes to the financial industry."Internet + Finance" has become the main trend of financial management.At the same time,the educational,scientific and technological undertakings of university have been developing vigorously,making the financial management more comprehensive and complex.Besides,management operations and decision-making of university increasingly require financial data to support.These all put forward higher requirements for financial managements and services.It is urgent for the financial department to actively embrace new technologies,boost the deep integration of financial management and the Internet,promote financial process optimization and management service innovation,and accelerate the realization of financial data center,financial cloud computing,financial mobile terminals,and financial intelligent services.Certainly,these will make financial services more standardized,efficient and convenient,and enhance the financial management level and service quality.However,there are few studies on the university financial services innovation model and evaluation system based on "Internet +",and there are many problems to be further solved.Based on the "Internet+Finance",considering the characteristics of university financial management and service,the financial service innovation models and evaluation system of D university based on "Internet +" are studied in this thesis.The main work is as follows.First,the basic concept and some features of "Internet+" are given,and theories of service innovation and business process reengineering are elaborated.Second,the current situation and characteristics of financial services in D University are described and the necessity of financial service innovation is expounded.Based on the new generation of information technologies such as Internet,big data,cloud computing,according to the characteristics of university financial management and service,applying service innovation theory,the five new models of financial service innovation of D university based on "Internet +" are presented,and the existing problems are also explained.Third,applying the four-dimensional model theory of financial service innovation,the evaluation indexes of financial service innovation of D university are constructed.Furthermore,the relevant data is collected through expert questionnaire,and then the weights of the evaluation indexes are determined by analytic hierarchy process.Thus,an evaluation system for financial service innovation of D university is established.Finally,exploiting the evaluation system,the financial service innovation ability of D university is evaluated as a case.Moreover,the main factors affecting financial service innovation are analyzed according to the evaluation results and current situation,and some suggestions for further improving the innovation ability of financial service are put forward.