A Study On The Hostile Media Perception Of University Students' Micro-blog Users

"Horizontal view of the side of the mountain peak,far and near different levels." The poem "the wall of the west forest" by su shi shows the different scenes when people look at the mountains from different angles.However,in the real environment,people get different answers when they judge the same thing due to the difference between their subjective initiative and the real environment.In recent years,the initiative and difference of people's subjective perception in the study of communication effect have become the focus of academic research,and the theory of hostile media perception effect is one of the research results in the field of communication perception effect.Abroad to explore the effect theory relatively abundant and mature,but still there is relatively little research in our country at present,the spread of different media environment will affect the audience's hostility perception,perception effects and hostile media communication context is a new phenomenon in China,are worthy of our thinking problem,so we are based on the domestic new media environment,the media discourse system is a new research topic for basic study of the theory result.This study based on the theory of hostile media perception effects,spread from its theoretical characteristics and the epitaxy expand of spread effect,using empirical research method,in the context of Chinese media,with micro-blog media for research object,by Internet/mobile games as the research topic,measuring the university student to the micro-blog hostile media perception basic situation,and compare the different user type discourse system for users of hostile media whether perception differences influence;And the negative communication effect of hostile media perception is the influence of public opinion perception.This paper puts forward strategic Suggestions on the causes of the perception effect of hostile media and the reduction of its negative communication effect.The results show that in terms of the research topic of "Internet/mobile games",the undergraduates in the survey sample have hostile media perception towards micro-blog,micro-blog of mainstream media and micro-blog of non-mainstream media.The differences in media discourse communication system and user types lead to significant differences in the hostile media perception of college students.Based on the data analysis results,it is shown that college students have a "solidified" perception of the micro-blog of the mainstream media,and the micro-blog of the mainstream media plays an important role in constructing the perception of users with its authority and dominance of information transmission.Based on the persuasive press inference theory,the hostile media perception of users and their perception of public opinion are linked together.The more the students perceive the hostile media perception,the more they think that the media reports are biased against the other side and thus perceive that the public opinion is against their own side.