SWOT Analysis Of The Development Of China’s E-sports

This paper uses the literature data method,SWOT analysis method,data analysis method,expert interview method,logic analysis method and other research methods to develop the current development of e-sports in China,the classification of e-sports,the demographic characteristics of e-sports in China,and the e-sports function.The analysis and research on the advantages,disadvantages,opportunities and dangers of e-sports in China,and the analysis of the obstacles to the development of e-sports in China.First: the e-sports movement is deeply bound by traditional ideas,which seriously hinders the healthy development of e-sports.It also causes the status of e-sports players in China to be inferior.Participating in e-sports is always considered to be correct.It is the culprit that the child is addicted to the game and so on.Second:China’s e-sports clubs have low professionalism and ugly short-term benefits.Although the development of e-sports in China is very hot at this stage,due to the single profit model,many clubs are disbanding.Third: China’s e-sports management system is not sound enough,resulting in the joint management of multiple departments,and sometimes the management responsibilities are not clear,it has seriously affected the professionalization,industrialization and institutionalization of China’s e-sports.Fourth: the lack of development of the e-sports industry chain,China’s lack of independent brand game development,it is difficult to base on the world’s e-sports power industry,but also lack of the development and operation of boutique events,the lack of surrounding malls and so on.Fifth: E-sports movement is restricted by traditional media,restricting the propaganda effect that hinders e-sports,seriously affecting the development of e-sports and gaining recognition from society.Through the analysis of data analysis,the future development trend of China’s e-sports movement is developing towards branding,professionalization,industrialization and alliance.We should have stepped into the new era of e-sports and mobile e-sports in the era of "Internet +".Universalization,e-sports + live broadcast of the pan-entertainment era,VR e-sports.And put forward the following suggestions for the development of China’s e-sports movement: First,increase the disseminationand utilization of new media,greatly optimize the concept of society,change the traditional shackles of e-sports,improve the status of e-sports professional players,get the due respect.The two countries should introduce more complete or necessary to form relevant laws and regulations,the government should actively intervene,increase the management of the club,and strictly deal with short-term benefits.Three departments should clarify their responsibilities,and the process should be fair and just law enforcement.Fourth,China should increase the cultivation of talents,continuously research and develop independent game products,establish its own brand,and improve the core competitiveness of its products.