Research On Current Situation And Countermeasures Of Internet Sports Fitness Service

The purpose of this dissertation is to study the current situation and Countermeasures of sports fitness services on the Internet, a variety of service development status, so as to make clear the PC Internet and mobile Internet to provide fitness user scale and the user behavior, anticipating the impact of the Internet sports fitness service of deep development, and proposes countermeasures and suggestions.This thesis adopts literature review, questionnaire survey and other research methods, from the five city of Shanghai, Baoding, Huangshi, Heze, Hefei chosen regular exercise fitness participants and users of the Internet as a research object, on the Internet sports fitness sites, APP application, video three service carries out a detailed study on current situation and countermeasures.Present situation of Internet sports fitness development:1, the Internet sports fitness service web site quality is generally low, with individual and enterprise established primarily, the state funded less authority website. The content of the website to fitness guidance and information services, other services less, especially sports fitness monitoring and management service for at least. From the user scale and the behavior of view, user habits did not develop, the use of low viscosity.2, the movement of mobile Internet application in various fitness APP coincidence rate higher download platform. The content mainly to guide and supervise the management service of sports and fitness as a special service. In ads, nearly70percent of the APP application of implantable advertising. In acquisition authority, all APP applications are in varying degrees to obtain user authorization. In the use of behavior, Android system and IOS system user has obvious differences.3, the Internet sports fitness video service users in men than in women, mainly concentrated in30years old the following. In the user behavior, selection of mobile terminal high PC terminal, with PC browser and the APP application as the main entrance, and six into above the users to share video habits. In a pay per use, pay to use habits have not yet formed, in all paying users,80%is the choice of single demand payment. The Counter-measures for the development of the Internet sports fitness services:1, strengthen the construction of entrance of Internet sports fitness service entrance, increase user scale, experience and viscous.2, strengthen the Internet fitness website content construction, improve the quality of website and the strict supervision, laws and regulations related to the supervision, improve the ability of the website provider and enter the threshold of.3, to strengthen the construction and supervision of sport fitness APP mobile Internet application innovation and safety.4, strengthen sports HD video, sharing and payment on demand website construction, and strengthen the TV screen to access the Internet to watch sports fitness video service.