Research On The Impact Of Sports Corporate Social Responsibility On Corporate Performance

As enterprises play an increasingly important role,the topic of Corporate Social Responsibility is constantly mentioned.As a sunshine industry,sports industry has developed rapidly in China in recent years,and sports enterprises are booming.At present,sports enterprises have both opportunities and challenges.The transformation of sports enterprises from system to market is greatly influenced by government policies.This article takes the domestic sports enterprises as the research object,and discusses the relationship between CSR and Corporate Performance.Although the research results on the correlation between CSR and CP are different,there is an increasing trend towards correlation.On the basis of this,many scholars have studied the influencing factors and transmission mechanism of the relationship from various perspectives.Combined with the literature research and the actual national conditions,this paper holds that sports enterprises have the particularity of their industries,especially in China,and the role of the government can not be ignored.Thus,the relationship between government and corporate capital is taken as an intermediate factor.Based on this,this paper puts forward the basic assumptions:(1)CSR is positively related to CP;(2)Government corporate relationship capital plays an intermediary role.Based on this,we further subdivide the influence of each variable on sub dimensions.Based on the sample of about 300 sports companies in China,this paper makes an empirical analysis using questionnaire survey as a measuring tool,using SPSS and AMOS statistical software,and draws a conclusion:(1)CSR is partially supported by the positive correlation of CP.(2)CSR is partly related to the positive correlation between government and corporate relationship capital.(3)The relationship between government and corporate capital is positively related to CP and partly supported.(4)Government corporate relationship capital plays a mediating role.The innovation of this paper is to redefine the connotation of CSR and CP,introduce the relationship between government and corporate as an intermediary variable,and use the method of questionnaire flexibly to pay attention to the domestic sports enterprises,includingsmall enterprises.