SWOT Analysis Of China's Competitive 3x3 Basketball Game

Given the interestingness,low requirements on conditions,moderate exercise load,flexible competition rules and other characteristics of 3x3 basketball game,it has a high fitness value and is deeply affected by the masses in China.With the announcement by the president of the International Olympic Committee that the 3x3 basketball game will officially become an official competition event in the 2020 Tokyo Olympic Games,3x3 basketball game is no longer a simple mass fitness sport.Therefore,the competitive 3x3 basketball game is now gradually becoming the mainstream.In order to comprehensively analyze China's competitive 3x3 basketball game and find out the superiority and weaknesses of the internal factors and the opportunities and threats of the external factors faced in the development of China's competitive 3x3 basketball game,this paper adopts the research methods of literature,interview,questionnaire,mathematical statistics,and logical analysis,etc.,and,combined with SWOT analysis method,conducts matrix analysis towards the superiority,weaknesses,opportunities and threats obtained from the research and investigation,so as to research and conclude reasonable suggestions and development countermeasures.Upon research,following conclusions are drawn:1.The superiority for the development of China's competitive 3x3 basketball game includes the following aspects:(1)Strong mass base;(2)Strong support from relevant national policies;(3)Profound basketball background;(4)A large number of 3x3 basketball games have been held.(5)Correct strategic countermeasures.2.The weaknesses for the development of China's competitive 3x3 basketball game include the following aspects:(1)The limitation of grassroots national teams;(2)Nonstandard 3x3 basketball game organization of the society;(3)Unbalanced development of 3x3 basketball game caused by economic difference;(4)Lack of high-level referees and coaches for 3x3 basketball game;(5)Overall backward scientific research level.3.The opportunities for the development of China's competitive 3x3 basketball game include the following aspects:(1)The increase of international competitive 3x3 basketball games;(2)China's rapid economic development;(3)The 3x3 basketball game becomes an official competition event of the 2020 Tokyo Olympic Games;(4)The unification of the rules for 3-3 basketball game;(5)The spread of new media.4.The threats for the development of China's competitive 3x3 basketball game include the following aspects:(1)The lack of social responsibility caused by the overcommercialization of 3x3 basketball game;(2)Foreign countries have attached great importance to competitive 3x3 basketball game;(3)The impact of foreign basketball culture;(4)The impact of other sports on competitive 3x3 basketball game.