A Research On Different Ways Of Golf Sales And Marketing In China

After new China's reform and opening to the outside world,the economy,politics,culture and science and technology are developing rapidly.Golf is developing and flourishing gradually in china.For example:in 1982,the Shenzhen Golf Club declared the project.It was the first golf club to declare construction in new china.By August 24,1984,Mr.Henry Fok Chinese funded by the mainland's first golf course-Zhongshan Hot Springs Village Golf Club opening,become the new China mainland after the first golf course;in March 16,1993,Chinese Association issued "China golf sports program to implement specific occupation system(Draft)".In October 1993,the first professional golf qualifier was held at the Beijing International Golf club.Development to today,just a few 30 years,China's golf participation in geometric increments.Sports places and sports facilities are becoming more and more popular.One year into all kinds of events and activities at all levels in high society events system,has more than 30 from 2006 to 2009 in 90,by 2016 more than 129,covering international,occupation,and various levels of amateur teenagers.The total annual bonus is nearly 30 million dollars.Although the total data seems huge and rapidly,but from a single event:China golf tournament at present is a folk small amateur more large international tournament less formal occupation match less;and Chinese first regular occupation match is in the 1995 VOLOV tour,held in Beijing in 2004 as the representative of the Buddha cup Chinese classic,OMEGA European tour in 2005,until now only Masters Cup top event HSBC cup,BMW cup etc..Thus,the domestic events with certain influence and popularity are scarce.Compared with Europe,Europe and the United States of the four Grand Slam,tour,elite,compared to a little withered.From the point of view of marketing mode,this paper studies the marketing methods of different golf events in china.The use of social basic theory,marketing,management science,political science,economics,physical education,questionnaire,expert interviews,literature,comparative analysis,mathematical statistics and logical analysis to study different golf marketing mode in china.As a whole,the participants of the event management and participants were analyzed.At the same time,comparing the foreign advanced events,such as the four Grand Slam,the tour,etc.,we can get the difference between the domestic events and the foreign events,so as to provide a theoretical basis for the development of the domestic events.The main conclusions are as follows:I:Lack of experience marketing and competitions.Amateur golf tournament to the current domestic operations management of innovative small and homogeneous phenomena in the model,management model of hysteresis cannot be compared with the international professional events,and the profit model is simplified and even no profit;II:Lack of event management talents.HSBC tournament and the pga tour are owned by domestic and foreign large-scale events experience of company operations,and amateur and commercial event of a serious lack of management talent,event management talent reserve period in China,although more and more workers now in sports industry,but the available talent or matching talent are very few,basic in event execute the land worker;the more theTend to operate event management talent less;III:Participants law does not reach the designated position;IV:Amateur competition sponsored by the strength is not obvious;V:Weak event planning packaging;VI:Quality level...