A Marketing Strategic Study Of Kunming Wanda Golf Club

Golf, as a sport, has an old history associated with aristocrats abroad and has become a modern fashionable and elegant sport event ever since, with its quick development, it has been listed as the third biggest sport event after football and tennis。 It is now running in forms of golf associations or clubs as its main characteristics, which are also the trend in the future。Golf was brought into china with the policy of reform and opening up, although it still remains a game for the minority, it certainly witnesses the mushrooming of the various club and related college courses, all of which imply that it will surely have a promising future in china。This paper is based on the basic theory of competitive strategy, apply some analysis tools, including PEST analysis、orter Five Forces Model and SWOT analysis, analyze the Marketing Strategic of kunming wanda golf club。 The epilogue:Kunming wanda golf club should take focus strategy and cost leadership strategy, and a series of recommendations are put forward。...