A Research On Socialization Of Sports Application In The Era Of Mobile Internet

The development of mobile terminal technology and the vertical segmentation of the Intermet market have brought the integration of the Internet and the popular sports industry.Sports applications have become the primary medium for the public to acquire sports information in the era of mobile internet.As a method of upgrading,socialization has gradually become an important business strategy for the platform to gain competitive advantage in nowadays.The form of mobile sports applications existed as a tool has been altered in this way,a new type of relationship chain for sports enthusiasts has been created.On the one hand,the socialization of sports application created considerable user traffic,which is convenient for the platforms to achieve better business benefits.On the other hand,it also constructed a virtual social space with the time characteristics,and creating a scene of socializing online sports.In this paper,"Keep" is selected as the main research object,and the "interactive ritual chain"theoretical model is used to study the nature and path of the socialization of sports applications.Firstly,finding the background of the social development trend by reviewing the rise and development of the online sports industry,and clarifying the impact and promotion of the three key elements of market,technology and policy on the social trend of the platform.Secondly,deeply analyzing the interactive ritual structure,stratification and output of social space in Keep,and finding that the users' pursuit of emotional energy and group unity is the fundamental motivation for the formation of socialization.Then,summarizing the social characteristics of the sports applications from the turn of platform leading to the changes of user principal,and analyzing the essence of the social phenomenon from the perspective of communication.Finally,re-examining and reflecting from the perspective of social culture,such as the negative impact of social participation poles,the consumer culture and media culture's discipline on the concept and behavior of mass movement,and the potential hazard of commercialization,to reveal the social impact of business logic and technology genes behind of online social behavior in sports applications.