Research On Analyzing And Guiding Mechanisms Of College Students' Internet Public Opinion

With the rapid development of the times,the Internet has become more and more po pular.In universities,the network shows a strong vitality and vigor,it has gradually beco me an important place for students to express their emotions and opinions.This also has a great impact on the public opinion of college students.Through the network media of c olleges and universities,many hot events in universities,as well as problems and contrad ictions closely related to students' own interests,spreading rapidly,attracting a lot of atte ntion in the social scope.Through college campus network,college students can give vari ous comments on social phenomena.Meanwile,they have more opportunities to particip ate in the discussion of issues,and gradually become a network public opinion group wit h great influence.However,there are some false and even inflammatory bad information in these groups,which will bring various bad influences on college students' values,mora Is,political views and political views.Therefore,the phenomenon of college students acti vely participating in the network public opinion has been given a new challenge.This paper is divided into seven parts.The first part is the introduction,which analyzes the research content,background,significance and current situation.The second part sorts out relevant concepts,including the characteristics and influence of their behaviors.It also summarizes the current situation of college students' participation in online public opinion,the existing problems in college students' participation in online comments and relevant factors.In view of the real situation of college students'participation in online comments,this paper makes a thorough investigation.In addition,SPSS software and Logistic model were used to analyze the key factors influencing college students' participation in network comment behavior.Meanwhile,through the analysis of two examples,it gives effective guidance for college students to participate in online public opinion and comments.Finally,through the analysis of the results,the school can put forward targeted countermeasures from the aspects of management mechanism,staff quality,network technology foundation,behavior guidance,and college students' scientific literacy.These can provide reference for the guidance of college students' online public opinion behavior,and strive to create a harmonious and healthy campus life and network environment for college students.