The Predicament And Countermeasures Of Internet Public Opinion Guidance In County-Level Converged Media Center

With the advent of the 5G communication era,human beings have fully entered the era of the Internet of Everything.The increasing popularity and widespread use of the Internet has greatly broadened the public opinion space and formed a more direct and authentic online public opinion.In recent years,public health emergencies represented by the new crown pneumonia epidemic have occurred frequently,posing serious threats to public health,and public attention has been concentrated.It continues to appear in the field and spreads rapidly.If it is not properly guided,it will inevitably bring serious obstacles to the smooth development of the anti-epidemic work,thereby affecting the overall social stability.The County-level Converged Media Center is the most grassroots public opinion field in country,and it is also an important channel to open up the "last mile" of public opinion.During the fight against the new crown pneumonia epidemic,how can the County-level Converged Media Center do a good job in epidemic prevention and control publicity and online public opinion guidance work,is the top priority of the County-level Converged Media Center,and also reflects the County-level Converged Media Center’s important function of serving county governance.This article is based on the fact that at the beginning of 2021,a health club in F Town,G City,with the gimmick of "participating in training,you can get eggs",illegally carried out "Health Lecture Training",which led to the spread of the new crown pneumonia epidemic in F Town,G City The incident of negative online public opinion is the starting point,and the work process of the local official mainstream media—G County-level Converged Media Center’s guidance on negative online public opinion is selected as a case.The topic accepts four elements as the framework,analyzes the causes of the weak network public opinion guidance work of the County-level Converged Media Center when the new crown pneumonia epidemic broke out,and points out that the County-level Converged Media Center should establish a public opinion analysis system by changing traditional concepts;focus on content production,improve the quality of issues;widen the communication channels,grasp the guiding direction;pay attention to public needs,establish an effect evaluation system for improvement,grasp the correct direction of public opinion,and better "guide the masses and serve the masses".