Research On The Cultivation Of Education Brand In College Students' Ideology And Politics

A remarkable feature of today's society is that the market plays a decisive role in resource allocation.Therefore,if the ideological and political education of college students wants to achieve better educational effect,it is necessary to adapt to the new characteristics of social development,adapt to the new needs of contemporary college students,and actively explore,reform and innovation.At the same time,the combination of indoctrination and inspiration is an inevitable requirement for the ideological and political education of college students to adapt to the changes and development of The Times.By cultivating the brand of ideological and political education for college students,the quality and level of ideological and political education for college students can be improved,and the influence and affinity of ideological and political education for college students can be enhanced.This paper,by means of interdisciplinary research,draws on the relevant brand theory in western marketing and combines it with the theory of ideological and political education to comprehensively apply it to the brand cultivation research of ideological and political education for college students.In the introduction part,this paper mainly introduces the relevant research status of ideological and political education brand of college students at home and abroad,clarifies the advantages and disadvantages of existing research,and introduces the reason for the topic selection,research significance and research content and methods.The first chapter firstly defines the related concepts of brand cultivation of ideological and political education for college students,then discusses the types of ideological and political education brand for college students,and then analyzes the three characteristics of ideological and political education brand,including ideology,education purpose,and the combination of times and policies.The second chapter mainly discusses the three main theoretical bases of the study of ideological and political education brand cultivation,which are respectively the theoretical basis of marxism and ideological and political education,the theoretical basis of branding and the theoretical basis of psychology.Among them,the carrier,content,method and theory of ideological and political education as well as the theory of brand cultivation in brand learning and the cognitive theory in psychology can provide direct reference for this paper.The third chapter,from the perspective of brand learning,mainly discusses the four main components of the brand of ideological and political education for college students,namely,the name element,the logo element,the advertising element and the core element,and makes a specific analysis of the components of these brand elements.The fourth chapter is mainly about the current situation of college students' ideological and political education to cultivate brand and the cause of the problems are analyzed,summarized the current status of college students' ideological and political education to cultivate brand three main performance,respectively is the ideological and political education to cultivate brand definition is more but it is not clear,the ideological and political education brand cultivation forms but content is insufficient,and the ideological and political education but early brand cultivation mechanism is unclear.Then,on the basis of the research on the current situation of cultivation,the causes of the existing problems are analyzed.The brand cultivation of ideological and political education for college students takes various forms,but the content is insufficient because of the poor allocation of educational resources.The brand cultivation mechanism of college students' ideological and political education is emerging but not perfect,which is caused by the unclear division of responsibility.The fifth chapter studies the main strategies of brand cultivation of ideological and political education for college students,which is also the highlight of this paper.This part focuses on the three most important strategies,which are to clarify the principle of ideological and political education brand cultivation for college students,establish the method of ideological and political education brand cultivation for college students,and construct the mechanism of ideological and political education brand cultivation for college students.And will these three strategies,in turn,makes a deep research,made clear grasp the characteristics of the ideological and political education to cultivate brand principles,improve the education effect of the ideological and political education principle,improve the ideological and political education principle,the social status.Strengthen the ideological and political education influence and principles and attractive.Cover of a certain nation,region,or the campus culture and so on five principles;The brand cultivation methods of ideological and political education for college students should be enriched from five aspects: the method of brand resource allocation,the method of brand responsibility division,the method of brand team construction,the method of brand scientific evaluation and the method of brand effective communication.The cultivation mechanism should be constructed from three aspects: the brand management mechanism,the brand operation mechanism and the brand acceptance mechanism.