The Research Of The Constituent Elements Of The National Fitness Brand Competition

By using the literature material method, interview method, questionnaire survey method, qualitative data analysis, logical analysis and case analysis to analyse the constituent elements of the national fitness brand competition comprehensively and systematicly. Research shows that:the national fitness brand competition elements contain the basic element, the core element, the extended element, the transmission element and the personality element and so on. Among them, the basic element is constituted of five core classes of the participation of whole people, universal and feasible, fitness awareness, competition level, as well as the influencing; the core element is made up of social identity, standardize management, fair and just, policy guarantee; the extended element is constituted of sustaining, effect factors, the positive and happy feeling; the three core categories of incentive mechanism, the media carrier and business transmission constitute the extended element; the two core categories of the symbol identity and historical inheritance make up the personality element. At last, the research analyzes the connotation of the various elements, dedicated to provide you with the theory and practice foundation to the practice of the national fitness brand competitions.