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Hupan University's Social Function Enhancement And OTO Expansion

Posted on:2019-09-15Degree:MasterType:Thesis
Country:ChinaCandidate:X Y MaFull Text:PDF
GTID:2427330596963352Subject:Journalism and Communication
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Hupan University was founded in 2015,Hupan University was founded by nine entrepreneurs and famous scholars including Liu Chuanzhi,Ma Yun,Feng Lun,Guo Guangchang,Shi Yuzhu,Shen Guojun,Qian Yingyi,Cai Hongbin and Shao Xiaofeng.Due to its strong influence,from the beginning of its establishment,Hupan University has been questioned.This study uses literature research and comparative research to explore the essence of the suspicion of Hupan University and the impact of Hupan University on its own development,industry development,and social development.The article believes why Hupan University has been questioned is mainly because it highlights the social function.People are mainly worried about the adverse effects that Hupan University can strengthen the power of social function.In essense,it is the affirmation to social function of Hupan University.Taking the social function of Hupan University as the research object,the article deeply analyzes the enhancement of social functions under the online university of Hupan,the creation of online social functions and the communication and interaction between these.Online,Hupan University's enrollment selection,teacher allocation,are different from traditional colleges and business schools.Through the threshold setting,sponsor and referee system,field visits and other systems,the students and teachers of Hupan University bring their own high-quality social relationships.This is the premise of the University of Hupan for orderly socialization;online,the University of Hupan flexible use of a variety of mobile new media technologies to create a platform for sharing opinions,experiences and resources.Hupan University uses a variety of channels,including official Weibo and Hupan APP,to strengthen the connection among students,and between internal and external.As Hupan University continues to strengthen and acheive its social functions,we can see that all aspects of effects are emerging.On the outside,Tencent established the Qingteng University as the second “Hupan University”that highlights the social attributes.Internally,there is not only soft cooperation such as experience and reference,but also products,technologies,and Substantial cooperation in various aspects such as capital.The realization of the social function of Hupan University will bring inspiration for the traditional colleges and universities and fashionable business schools in OTO online and offline Union education mode in the future.
Keywords/Search Tags:Hupan university, Social function, social media platform, interaction mechanism, OTO(online and offline)
PDF Full Text Request
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