Research On Evaluation Index System Of Tourism Development Value Of Sports Intangible Cultural Heritage

In order to further broaden and deepen the Sports intangible cultural heritage preservation and revitalization of the path of promoting Sports intangible cultural heritage in the activation of modern social life,this study on Sports intangible cultural heritage tourism development value as the research object,the integrated use of literature study,expert interview method,Delphi method and analytic hierarchy process(ahp)method to influence Sports intangible cultural heritage tourism development value of each index was studied,and the index system is built and the weight assignment.Through the construction of the index system,the tourism development value of different types of Sports intangible cultural heritage can be analyzed,and the relative quantitative value analysis can be made for the Sports intangible cultural heritage to be developed.Through research and analysis,this paper comes to the following conclusions:(1)In the sports intangible cultural heritage tourism development value in the construction of evaluation index system,to determine the impact of sports intangible cultural heritage tourism development value of the three major factors,namely project ontology value(historical and cultural value,fitness entertainment value,inheritance and innovation potential),project travel support(target groups attractive,project experience value,stakeholders support degree,the basic conditions),comprehensive benefits,economic benefits and social benefits).(2)Based on the in-depth analysis of the three main influencing factors of the tourism development value of sports intangible cultural heritage,the ideal indicator system was finally obtained after the adjustment of three rounds of expert questionnaires,including three first-level indicators,nine second-level indicators and 29 third-level indicators.(3)The weight of each level is calculated by yaahp,in which the weight of "project ontology value" is 0.423,the weight of "project tourism support force" is 0.3091,and the weight of "comprehensive benefit" is 0.2679.Among them,the benefits generated by projecttourism development and the value of the project itself are the core elements of heritage development,and the peripheral industry promotion benefits and heritage level brought by project development are the most important impact factors.(4)To verify sports intangible cultural heritage tourism development value of the applicability of the evaluation index system,by the methods of empirical research,the selection of national sports than objects in Kirin martial arts cultural heritage projects as a case study,combined with the index evaluation system to evaluate,it is concluded that it belongs to level 3(Good)sports intangible cultural heritage tourism resources,has a good tourism development potential.Combined with the analysis of the tourist survey results in the target market,it is concluded that Kirin martial arts is suitable for four tourism development and productization methods,including joint exhibition,project experience workshop,theme park and cultural and creative product development.