Research On The Development Of National Intangible Cultural Heritage Qingzhou Huashu Shuttlecock Sports Tourism Resources

Intangible cultural heritage(hereinafter referred to as intangible cultural heritage)is the embodiment of a country's traditional culture,the "root" and "soul" of national culture,and the precious wealth of human civilization.The state is taking a series of protection measures to ensure the inheritance and development of intangible cultural heritage,and various social strata are also trying to explore new methods for the protection and inheritance of intangible cultural heritage.Qingzhou shuttlecock is one of the first batch of national intangible cultural heritage in shandong province.As a product of the combination of the intangible cultural heritage and tourism industry,the sports tourism industry in qingzhou has been gradually tested by practice to realize the inheritance and protection of the intangible cultural heritage and promote the development of regional economy and culture.How will the protection of the qingzhou HuaJian inheritance and the combination of sports tourism science,there are many problems in theory and practice need to be solved,such as state-level intangible qingzhou HuaJian countermeasures,such as the development of sports tourism development form,only to solve these problems,can through the way of sports tourism to protect qingzhou HuaJian culture and promote the development of regional economy.Based on the basic theories of tourism,tourism management and sports tourism development,this study analyzes the current situation of qingzhou shuttlecock sports tourism and problems,forms and strategies of tourism resource development through SWOT analysis and chromatography analysis,in order to achieve the goal of mutual benefit and win-win of cultural protection and tourism development.Research findings:(1)qingzhou shuttlecock has a great advantage in sports tourism resources.The technical movements of qingzhou shuttlecock combine the masculinity of martial arts and the softness of dance.With a long history and culture and unique folk customs,it has greatly attracted domestic and foreign tourists to visit and travel.Qingzhou shuttlecock experienced a historical process of birth,evolution,formation and prosperity to the verge of extinction.In terms of technical content,it can be divided into two kinds: watching performance and competitive competition.There are 108 kinds of moves to watch performance.The movements and body movements of each move are beautiful and highly ornamental.Competitive competition is divided into the form of netball confrontation,counting,timing,etc.,with the modern sports of competitiveness and antagonism.In the function of physical fitness,mental health,leisure and entertainment functions.(2)By SWOT analysis on the development of qingzhou shuttlecock sports tourism resources,it is found that the advantages of qingzhou shuttlecock resources are great,the location of qingzhou is convenient,the development value of qingzhou shuttlecock is high and the market potential is great;In terms of disadvantages,it is lack of diversity,unbalanced development of sports industry,low income,limited consumption capacity of sports tourism,imperfect infrastructure,backward concepts of the government and the masses,and lack of successors.In terms of opportunities,it has the support of the government,the development momentum of sports tourism in the province is strong,the leisure era is coming,the regional tourism market is booming,the lifestyle is changing,and new fitness methods are created.In terms of challenges,it has the competition of other tourism projects in the province,the impact of modern sports culture,the lack of marketing management,the lack of professional talents,and the poor environment.(3)through the quantitative research on the strategic forms of the development of qingzhou shuttlecock sports tourism resources through the analytic hierarchy process,it is learned through calculation that the development of qingzhou shuttlecock sports tourism resources should take the pioneering strategy as the main direction,make full use of the advantages of its own conditions and the opportunities of the external market,and at the same time give consideration to the fighting-type strategy.(4)through the SWOT analysis method and AHP analytic hierarchy process(AHP)to qingzhou HuaJian sports tourism resources development and analyzes the strengths,weaknesses,opportunities and challenges,proposed qingzhou HuaJian in the form of the development of sports tourism resources and countermeasures: first,the choice of the form of qingzhou HuaJian sports tourism,focus on the construction of qingzhou HuaJian sports cultural ecological village form;Develop the performance form of qingzhou shuttlecock special sports competition;The development form of qingzhou shuttlecock festival activities;Establish a shuttlecock sports theme park;Establish five forms of qingzhou shuttlecock featured sports town.Second,the development countermeasures of qingzhou shuttlecock sports tourism to create a balanced development of sports tourism products of qingzhou shuttlecock.Outstanding qingzhou shuttlecock sports tourism culture;Train professional talents of qingzhou shuttlecock sports tourism;We will strengthen environmental protection.