Research On The Development Of Intangible Cultural Heritage Tourism In Zhengzhou City Based On Primary And Middle School Students

Educational tourism is a new educational attempt model proposed by the state for primary and secondary education in recent years.This form of outdoor experience and partiipation-oriented learning has existed since ancient times.In 2016,the Ministry of Education introduced the policy,which officially confirmed the importance of research tourism to youth education,and in 2017 issued a series of policies to encourage local establishment of research bases,and standardize the form,content and safeguard measures of the integration of research courses into primary and secondary education.As an important manifestation of Chinese culture,intangible cultural heritage,due to its diversity,activity and intangibility,can easily be neglected in the current tide of economic development,so that many intangible cultural heritages are lost and endangered..The combination of research tourism and non-material culture can not only expand the breadth of research tourism,but also enable the intangible cultural heritage to be concerned and spread.Primary and secondary school students are the future of the country.Cultivating the cognition and love of culture from an early age will help to enhance their cultural consciousness and self-confidence of the nation and help the intangible cultural heritage to be protected and passed down.This paper makes a detailed investigation and analysis of the intangible cultural heritage resources of Zhengzhou City,and understands the type,quantity and distribution of non-legacy tourism resources in Zhengzhou City.After that,it uses RMP(Anpu)analysis method to collect information by questionnaire survey.analyze the status on Educational tourism of ZhengZhou's intangible cultural heritage in detail.According to the analysis,Zhengzhou's intangible cultural heritage resources are numerous,rich in type,reasonable in distribution,and significant in advantages,but the overall cognition of intangible cultural heritage educational tourism in primary and secondary schools is low,They tend to go out for educational tourism and desire to pay more attention to its own growth,The development of intangible cultural heritage educational tourism products in Zhengzhou is still immature,and there is a lot of room for improvement in terms of concept,development ideas and product design.According to the analysis results of Angpu theory,this paper proposes four development modes: government-led,school-led,school-enterprise joint development and commercial operation mode.At the same time,in the development strategy,four points are proposed: one is to attach importance to the development concept of intangible cultural heritage educational tourism,the second is to scientifically design non-legacy travel routes and products for primary and secondary school students,the third is to optimize the team of research instructors,and the fourth is to improve intangible cultural heritage study travel guarantee system.