| With the continuous development of China's economy and society,people's living standards have been greatly improved,the concept of consumption has changed greatly,and the ability of consumption has been continuously enhanced.More people choose to pursue a leisure lifestyle,and tourism has become the only choice for the public.In this context,the combination of outdoor mountaineering and sports tourism has emerged.It has become a new way of entertainment for people to pursue leisure life.More and more people are looking forward to participating in outdoor mountaineering and sports tourism.According to the research,the development of outdoor mountaineering sports tourism in western developed countries is earlier and the system is relatively perfect;while the development of outdoor mountaineering sports tourism in China is later and relatively backward,mostly staying on the theoretical basis,there are unbalanced and imperfect development.Tai'an is rich in mountain tourism resources and has the material basis for the development of outdoor mountaineering sports tourism.Therefore,this paper takes Mountain Tai International Climbing Festival as an example,through the study of the current situation of the development of outdoor mountaineering sports tourism resources in Tai'an,using SWOT analysis method to analyze its advantages,disadvantages,opportunities and future threats,combing out the aspects of outdoor mountaineering sports tourism in Tai'an Existing problems,and put forward objective innovative development strategy recommendations.The conclusions are as follows:(1)Tai'an has a wealth of outdoor mountaineering sports tourism monomer and exploitable sports tourism resources.At present,there are 78 A-level scenic spots and 19 A-level outdoor climbing scenic spots,accounting for 24% of all A-level scenic spots in Tai'an.(2)In recent years,the total number of tourists and total tourism revenue of outdoor mountaineering sports tourism in Tai'an has shown a growing trend,and the tourist market of outdoor mountaineering sports tourism is relatively large.Among the expenses of outdoor mountaineering sports tourism,shopping and catering account for a large proportion,while leisure and entertainment as well as tourism information consulting service account for a low proportion.(3)Based on SWOT analysis,this paper makes a case study on the development of sports tourism in Mountain Tai International Climbing Festival.Its advantages are: rich mountain resources;Mountain Tai sports tourism brand;Mountain Tai sports tourism tourist base is good;has superior and convenient location and transportation conditions;rich cultural tourism resources.Its disadvantages are: lack of professional outdoor talents;low level of construction of supporting facilities of outdoor mountaineering sports tourism city;lack of marketing strength of Mount Tai sports tourism;the main types of mountaineering sports tourism resources are relatively single and lack of complementarity.The opportunities are: the support of national and local policies;the promotion of social and urban development to the sports tourism industry of Mount Tai;the establishment of the new and old energy conversion zone in Shandong Province;the upsurge of national fitness promoted the expansion of the sports tourism market of Mount Tai.The threats are: the competitiveness of tourism destinations around Mount Tai is strengthened,resulting in the diversion of tourists;the foundation of outdoor mountaineering sports tourism service industry is weak;the competitiveness of tourism products of Mount Tai is weak.(4)In the future development of outdoor mountaineering sports tourism in Tai'an,we should take a pioneering development strategy.While giving full play to the advantages and strength at the present stage,we should actively take advantage of the external opportunities and adopt a strategic attitude of active development.(5)Tai'an outdoor mountaineering sports tourism has great internal advantages,and there are opportunities to give full play to this advantage in the external environment.That is to make full use of Taishan's rich mountain resources,cultural tourism resources,tourism brands,rich tourist base and superior and convenient location and transportation conditions,to do a good job in national fitness,policy support,social and urban development and the establishment of mountains.The external opportunities of the east new and old energy conversion zone will strengthen the healthy competition between the Tai'an outdoor mountaineering sports tourism economy and other regions' tourism economy,and strive to achieve win-win development.The strategic measures of Tai'an outdoor mountaineering sports tourism are: strengthen the leading role of the government,continue to promote the national fitness,and make scientific planningwith the aid of tourism policies;actively form a tourism integration strategy in the context of the transformation of new and old driving forces in Shandong Province;strengthen the benign competition with other regions' tourism economy with the aid of transportation advantages to achieve win-win development;cultivate outdoor mountaineering sports tourism city The main position of the venue is to strengthen the innovation of sports tourism products;to create a brand of outdoor mountaineering sports tourism in an all-round way and build a good tourism image;to promote the social development of the city,to make use of the advantages of Tai'an's natural and cultural resources,and to continuously develop new resources. |
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